Company Overview
Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
Role Purpose:
To create and execute engaging retail marketing activity via Fanatics International retail channels – Wholesale / Ecommerce / In Venue Retail.
Responsibilities
1. Support the Retail Marketing Manager to execute the Fanatics Brands annual retail marketing plan across a defined group of wholesale accounts.
2. Write retail marketing briefs to maximize visibility of Fanatics and Nike product marketing campaigns across a defined group of wholesale accounts.
3. Distribute marketing campaign tools to a defined group of wholesale accounts.
4. Work with the Marketing Executive & Marketing Artworker to ensure the timely distribution of all materials created.
5. Collate monthly reports showcasing retailer usage of Fanatics Brands marketing campaigns.
6. Create marketing briefs to develop retailer campaign materials.
7. Co-ordinate the samples process for all seasonal campaign needs.
8. Support the planning and execution of seasonal product launches via event planning & catalogue creation.
9. Manage the timely delivery of all seasonal product imagery for retail partners DTC & WS.
Knowledge and Experience:
1. The candidate should understand the process behind marketing campaign creation and delivery.
2. The candidate should understand retail marketing principles via experience within an ecommerce retailer / bricks & mortar retailer OR via brand marketing experience working alongside ecommerce & bricks & mortar retailers.
3. The candidate should ideally have 2 years’ experience of working within a marketing function for a branded consumer goods company OR an ecommerce retailer / bricks & mortar retailer.
4. The candidate should be a strong communicator and able to manage internal and external stakeholders.
5. Understanding of the fast-moving marketing environment.
6. A core understanding of the sports environment.
7. European languages will be helpful but not essential.
8. The candidate should have strengths in presenting to internal and external audiences.
9. This role will typically require 10% travel time (retailer facing) and 90% office based (Manchester).
10. You may also be required from time to time to work additional hours including but not limited to providing support around events and hot markets. This may involve weekend and late-night working.
Benefits:
This is a great opportunity to join our fast-paced, dynamic and entrepreneurial business, and these are some of the benefits you can expect as an employee:
* The chance to work with world leading sports clubs and brands.
* Working within a growing, fast-paced and forward-thinking business.
* Birthday day off.
* 40% staff discount.
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