Head of Audience Research
Brands, Marketing and Audiences
Permanent - Full Time
Location: London, GB, W1A 1AA
Job Closing Date: 11.59 pm 15/01/2025
THE ROLE
Job Reference: 20841
Band: E
Salary: £58,000-£72,500 depending on relevant skills, knowledge, and experience.
Contract type: 1 x Continuing (Permanent) Role
Location: Broadcasting House, London
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application.
* Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
* Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
* Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
Job Introduction
We are very pleased to be recruiting for a Head of Audience Research in the Strategy Audiences team of the BBC Audiences department. This role is a permanent, full-time role based in London.
Within the BBC, the Audiences department is central to providing high quality insight, performance data and inspiration to help decision making at all levels.
As part of Strategy Audiences, the successful applicant will play a key role in leading audience research shaping the future of the BBC.
This specific role offers an excellent opportunity for anyone who enjoys finding solutions to address complex audience research questions, and has a very strong background in qualitative and quantitative research methods. Deep expertise in working with and analysing audience measurement data from industry sources is also highly desirable.
Main Responsibilities
Strategy Audiences is responsible for the audience research that helps to shape the BBC’s overall strategy.
* Finding the solution to answer complex research questions.
* Delivering qualitative and quantitative research to a publication standard across all stages of the process.
* Analysing and reporting audience measurement data.
* Working with colleagues from across the Audiences team, Data Science, Strategy and Performance, Policy, Corporate Affairs, and the Director-General’s Office.
* An ability to be flexible in adapting to evolving requirements and deadlines.
Are you the right candidate?
You will want to lead on some of the biggest audience questions affecting the BBC today. The role requires a very high level of expertise so we are looking for a highly experienced audience/market/public policy researcher who has:
* An extensive track record in designing audience or public policy research projects.
* Demonstrable deep expertise of audience/market/consumer research techniques.
* Demonstrable strong knowledge and skills in data analysis.
* A high level of experience in communicating audience insights and complex audience data to senior stakeholders.
* Exceptional attention to detail as accuracy is vital within this post.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance.
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