Role Purpose
The Digital & Communication Marketing Executive is responsible for brand & offer awareness and for generating high quality customer leads within the company’s country by:
* Designing & executing the country Communication Strategy & Planning, aligned with Performance plan
* Managing and deploying country multi-media and multi-channel Campaigns (digital, press, events)
* Localising and managing contents for country campaigns
* Managing the effectiveness of the country website
* Supporting sales managers, sales teams and if relevant, partners, in marketing activities.
Design & execute the country Communication Strategy & Planning
* Communication plan proposal for Brand & Offer awareness and for generating high quality customer leads, in support of Performance plan, with measurable goals.
* Monitor Progress & achievement
* Propose and manage the country communication budget
Manage and deploy country multi-media and multi-channel Campaigns (digital, press, events)
1. Activate the relevant marketing action & media to reach targeted audiences (customers, prospects, stakeholders, etc) and convert into Sales enquiry and/or strong brand equity based on Digital & Communication programs.
2. Define and implement media campaigns: Digital, Emailing, social media, press
3. Manage Newsletter if relevant
4. ...