About The Role
Reporting to the Marketing Managers, the Marketing Co-ordinator is an integral role within the Southern Sales and Marketing team. The Marketing Co-ordinator is responsible for executing marketing strategies to generate the volume and quality of leads needed to deliver sales, brand awareness and achieve results in an often challenging and dynamic market.
You will copywrite and create marketing materials using existing templates, update the Cala website and property portals, brief and proofread marketing materials, and brief photography for your region’s developments. You will also provide administrative support to the marketing team, attend marketing meetings and liaise with agencies on marketing campaigns.
You will ensure your own consistency and compliance with relevant legislation, professional standards, and Cala policies.
Key Responsibilities & Duties
Development Marketing
* Supporting sales rate by executing effective development marketing of the required standards for brand consistency nationally.
* Monitoring data including targeted and achieved sales rates, media performance, web traffic and enquiry levels and database marketing effectiveness reporting.
* Analysis of market data and competitor activity to inform marketing strategies.
* Collaborating with the Sales & Marketing Director, Sales Managers and on-site Sales Team to adjust messaging.
* Briefing and arranging approval of Computer-Generated Images and other marketing assets.
* Briefing and arranging photography of your developments.
* Working with the commercial team to produce customer-facing specifications.
* Briefing and proofreading digital development brochures.
* Creating and deploying database marketing (email and SMS).
* Creating and deploying simple videos and advertisements using established templates.
* Copywriting and updating your developments’ online listings.
* Applying SEO best practice to all development pages.
* Creating and updating assets for social media and PPC activity.
* Ensuring prompt cancellation of all media activity at the end of the site sales period.
* Helping to achieve the above duties within Cala KPIs around cost per lead and cost per reservation.
* Assist in the execution of digital and traditional marketing campaigns.
* Working with the PR agency and Social Media team to maximise online communications opportunities.
* Ad hoc duties to support the Marketing Managers as required.
Point of Sale Set-Up and Maintenance
* Research, shortlist and recommend development marketing names.
* Set up new developments on Salesforce and the Cala website.
Brand Awareness and Reputation Management
* Working with the PR agency and Social Media team to maximise online communications opportunities that will enhance Cala’s employer brand.
About You
Ideally you will have a degree in Marketing or similar, with experience of working in a busy office environment in a similar role. You will be enthusiastic with the ability to act on your own initiative, and have excellent planning and organisational skills. You must have practical experience of Microsoft Office packages and excellent written, listening and verbal communication skills. You should have a full UK driving licence and access to a car.
Skills and Experience:
* Experience in the new homes industry in a sales or marketing role is desirable.
* Educated to degree level in Marketing or another relevant business studies field desirable.
* Advanced knowledge and competency with Microsoft Office products.
* Knowledge of a CMS system such as Umbraco would be beneficial.
* Experience working with Salesforce and an email marketing platform is advantageous.
* Experience working with an SEO platform such as BrightEdge is desirable.
* Excellent written, verbal and listening skills.
* Able to draft professional communications.
* High-level proof-reading skills essential.
* Valid UK Driving licence, access to a car/vehicle and willingness to travel is essential.
* Interest in digital marketing and the housebuilding industry.
Full Right to Work in the UK.
We recognise that a diverse team makes us a stronger and more successful company. We value different ideas and perspectives as it helps improve our decision-making, products and services. If we need to adjust anything in our recruitment process to support you, please contact careers@cala.co.uk.
About Us
The Cala Group is a major UK housebuilder and leading provider of desirable new homes across Scotland, the South of England & Midlands. Driven by a mission to create vibrant and sustainable new communities, our homes are characterised by exceptional design and sector-leading build quality. This is an exciting time to be at Cala. Our approach to sustainability and technology is undergoing a dramatic transformation, and we’re aiming to create an industry-leading experience for both our staff and customers.
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