Job Overview:
You will be responsible for developing and implementing our global PR strategy. You will deliver an effective PR strategy for both @jadedlondon and @jaded_man. This is a dynamic role which requires excellent, established relations with key press & VIPs relevant to the fashion industry, a strategic approach to outreach and engaging our current press contacts & VIP community, as well as driving important new relations. A combination of excellent inter-personal skills, creativity & proactiveness, and a strong understanding of market trends & competitive brand activations is essential.
Responsibilities and Duties:
* Develop and execute comprehensive public relations strategies and campaigns that tie into the business calendar.
* Build and maintain relationships with key media contacts, VIPs, stylists, and agents.
* Write and distribute press releases, lookbooks, and other PR materials.
* Bring an established network of media journalists, media contacts, stylists, and industry peers.
* Develop and maintain the company’s PR calendar and media list.
* Work closely with the marketing and creative teams to align PR efforts with broader marketing strategies and content plans.
* Drive and coordinate features, media/press inquiries, and interviews.
* Monitor media coverage and provide regular reports and analysis.
* Be responsible for VIP guestlists for brand events and activations.
* Monitor industry trends and competitor activities to inform PR strategies.
* Manage and host in-house staying appointments.
* Act as a brand ambassador, representing Jaded at industry events and networking opportunities.
* Manage crisis communication and develop contingency plans.
Minimum Requirements:
* An extensive network within the Gen-Z sector, including direct connections and relationships with senior media across fashion, consumer/lifestyle, news editors, as well as stylists, photographers, influencers, and models.
* Considerable experience with a proven track record of running PR in-house within fashion/lifestyle brands in the UK, with a focus on the Gen-Z audience.
* A degree in Business, Fashion, Communications, Marketing, or Journalism, or equivalent professional experience.
* Strong interest in fashion, music, and consumer trends.
* A proactive, hands-on attitude, with strong organisational skills and ability to work on multiple projects simultaneously.
* Confident in networking and being proactive/thinking outside of the box to secure press placements.
* Keen attention to detail and results orientation.
* Creative and agile thinking, comfortable operating in a fast-paced environment.
* Excellent written and verbal communication skills, including press releases and media pitches.
Benefits:
* 50% Employee Discount.
* Local Business Discounts (e.g., cafes, fitness, beauty).
* North-West London office location directly located next to good transport links.
* Casual office dress code (your style of dress is up to you, wear what you feel best in).
* Fully-stocked kitchens and fridges.
* Regular Office Social Events (e.g., payday socials).
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