The post holder will work to reduce smoking prevalence among pregnant women by:- Working with all maternity service staff to inform, train, motivate and energise them with regard to the smoking in pregnancy agenda Ensure that obstetricians, midwives, maternity support workers and maternity care staff maximise opportunities to address the issue of smoking in pregnancy by providing women with consistent messages, information and support Supporting midwives to: - Identify pregnant women who smoke by undertaking CO monitoring and discussion - Provide women and their partners with clear, accurate, information on the harms caused by smoking in pregnancy (Very Brief Advice) - Refer pregnant smokers and those who blow a CO reading of 4ppm or high to the in-house maternity smoking cessation service - Follow up smoking at every contact with women, taking account of feedback received from the in-house service in response to referrals made Line management of the maternity Tobacco Dependency Advisors and ensure training and standards are met Undertake service evaluation, development and quality improvement initiatives as part of the continued roll out of the in-house service. Submit service data and supporting evidence as per national requirements and for Saving Babies Lives Care Bundle submissions Work in collaboration with the ICB, Public Health, external Stop Smoking Services and other relevant external organisations Facilitating participation in research project where appropriate.