Are you ready to take the travel industry by storm? Our client is on the hunt for a dynamic Product Marketing Manager who thrives on measurable business impact. In this role, you'll not only drive sales conversion rates, feature adoption, and sales efficiency but also fuel upsell/cross-sell revenue through strategic product education and value communication.
Key Objectives:
* Boost Sales Conversion: Transform leads into loyal customers with stellar positioning, sales enablement materials, and competitive insights.
* Drive Feature Adoption: Engage existing customers and educate them on new features to ensure adoption within the first few months of launch.
* Enhance Sales Efficiency: Equip the sales teams with the tools they need to reduce the sales cycle length and close deals faster.
* Increase Revenue: Propel upsell and cross-sell initiatives by effectively communicating product value and benefits.
The Role Includes:
1. Market Research: Delve deep into customer needs, market trends, and competitor landscapes.
2. Product Positioning & Messaging: Craft compelling, customer-centric value propositions that address pain points and showcase ROI.
3. Go-to-Market Strategy: Execute well-defined launch plans, including pricing strategies and co...