18Sixty City Of Bristol, England, United Kingdom
Podcast Audience Growth Manager
Location: Bristol/remote (ideally UK based)
Salary: from £35,000 DOE
Full time: 9am - 5:30pm (we’re open to 4 days per week pro rata)
Contract: 6 months with potential of permanent
Closing date: 31st March 2025
The Role
We make podcasts that people actually want to listen to. That means more brands are coming to us, not just for our production skills but for our ability to get their podcasts heard. That’s where you come in.
As Audience Growth Manager, you’ll be responsible for developing and executing smart, creative strategies to expand the reach and listenership of our diverse portfolio of client podcasts. You’ll be a key player in our team. Your focus will be on getting podcasts noticed, using a mix of paid and organic promotion, social media, partnerships, content and data-driven insights to make sure they connect with the right audiences.
We work across B2B brands and consumer-facing brands, so you’ll need to be comfortable marketing a serious, insight-led C-suite podcast one day, and a vibrant, lifestyle podcast the next. Whether it’s shaping promotional strategies, running ad campaigns, optimising for various platforms, creating promotional assets, or coming up with creative new ways to engage and grow an audience, this role is about ensuring our shows don’t just get our top-class production treatment but actually get listened to.
About You
You get podcasts. You understand how and why people discover, listen, and engage with them, and you’re always thinking about how to grow an audience.
You live and breathe digital marketing but don’t just rely on cookie-cutter tactics. You have a curious and experimental mindset, always looking for new ways to get content in front of the right people.
You also love working with brands and businesses, making sure they feel like they’re in the hands of experts who really know their stuff. You’re comfortable working across a range of industries and audiences, understanding how to switch your tone, approach, and strategy with slick professionalism depending on the client and their audience.
And finally, you’re just really organised. You can manage multiple projects, juggle different priorities, and make sure nothing falls through the cracks, all whilst keeping a cool head.
Key Responsibilities
1. Develop and execute audience growth strategies to maximise reach and engagement.
2. Shape podcast launch and marketing plans, working with clients to ensure their podcast reaches the right people.
3. Join new business calls and take an active role in client workshops, helping to shape promotion strategies (and podcast success) from day one.
4. Analyse and interpret podcast performance data, identifying trends and opportunities for growth.
5. Conduct competitive analysis to identify opportunities for differentiation and growth within each podcast's niche.
6. Plan and execute multi-platform marketing campaigns, working with partners or implementing directly.
7. Ensure podcast metadata, episode titles, and show notes are optimised for discoverability.
8. Oversee the creation and distribution of key promotional assets.
9. Manage social media promotion across platforms like LinkedIn, Instagram, and TikTok.
10. Drive audience growth through paid promo strategies.
11. Manage podcast hosting and publishing.
12. Collaborate with partners, guests, and stakeholders to amplify reach.
13. Analyse and interpret audience data from platforms like Spotify, Apple Podcasts, YouTube, and hosting platforms.
Skills & Experience
Must Have
1. Experience (2-3 years) in podcast marketing, digital marketing, audience growth, or content marketing.
2. A strong understanding of the podcast business.
3. A data-driven mindset.
4. Experience using podcast hosting platforms.
5. Social media knowledge.
6. Strong writing skills.
7. An understanding of paid podcast promotion strategies.
8. A keen eye for design.
9. A curious mind.
10. A strong awareness of cultural trends and media consumption habits.
What’s In It For You?
1. The right tools – MacBook, headphones, and the software you need to do your job properly.
2. Hybrid working options.
3. 25 days holiday plus bank holidays.
4. Opportunities to learn.
5. A proper pension – 3% employer contribution.
A Bit About Us…
At 18Sixty, we’re proud of the podcasts we make. We make podcasts that stand out from the crowd, and lets face it, it’s a busy crowd these days. That means going beyond just great production - we make sure they get heard, talked about, and loved.
If that sounds like your kind of thing, we’d love to hear from you.
#J-18808-Ljbffr