Social Media Executive - BBC Radio 2 and BBC Radio 6 Music
Package Description
Job Reference: 20917
Band: C
Contract type: Permanent role
Location: Salford or London. This is a hybrid role, and the successful candidate will balance office/location home working.
Salary: £27,500 - £37,000 depending on relevant skills, knowledge and experience. If based in London you will also be entitled to receive London Weighting.
We're happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
Unrivalled training and development opportunities - our in-house Academy hosts a wide range of internal and external courses and certification.
Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
Job Introduction
We are looking for a Social Media Executive with a love of music and entertainment to work across the BBC Radio 2 and BBC Radio 6 Music social media accounts - joining a creative team using short form video to help audiences discover live radio, music performances and our podcasts. This role sits in the BBC Radio central social media team that runs accounts, commissions video, visualises radio moments, and edits and optimises content for channels that reach millions every week.
Main Responsibilities
• Work with the Radio 2 and 6 Music Social Media Managers to create relatable, authentic, and engaging short form video, graphics and copy for our channels - bringing our audio output to life and driving listening on BBC Sounds.
• Schedule, optimise and publish posts across both networks' social media channels.
• Support social media campaigns, reacting quickly to memes and trending moments, and devising creative and thumb-stopping formats.
• Syndicate and schedule content on non-owned channels and work with presenter, guests, and third party partners to reach new audiences.
• Work alongside other Execs and digital production teams to ensure that promotional content across the two networks and the rest of the BBC is joined up and has impact.
• Ensure that content is complied and logged for publishing in BBC social media spaces.
Are you the right candidate?
You will need to demonstrate the following:
• A knowledge of Radio 2 and 6 Music and audio platforms, and insights into the interests of our audiences.
• A passion for music and strong awareness of popular culture in digital spaces.
• A track record of creating engaging music and entertainment content for social media audiences. We will ask you to share links and examples as part of your application.
• A strong understanding of how audiences use social media platforms (especially Instagram and TikTok) and how they find content in these spaces.
• 1 or more years' experience of working with a publisher, radio broadcaster or equivalent account sharing social media content.
• Strong video and image editing skills - must be able to work within the Adobe Creative Suite, be a mobile filming expert and use a variety of apps, filters, and sound options to create world class, thumb stopping social formats for platforms such as TikTok or Instagram Reels or YouTube Shorts.
• Familiarity with social media analytics and how to use them to inform content decisions and choices.
• Confidence in communicating your ideas, and persuading teams to collaborate at all levels.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
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