Why Superdrug?
Passionate about Beauty and Health? Want to be part of an innovative, trend-setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service, and fun.
Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
Here's the exciting bit…a day includes
Role Purpose:
To understand trends, customers’ needs and deliver effective and engaging marketing communication through Social Media, in line with business objectives and strategy. The primary objective is to drive awareness for Superdrug and acquire new customers through Social Media that results in an increased level of engagement and loyalty online. Aimed to ultimately drive traffic and sales to Superdrug.com, the role will also help build commerce capability in social platforms as a long-term objective.
A typical day in this role includes:
1. Leading and managing the social media strategy for Superdrug's main social channels and local store pages including, but not limited to Facebook, Instagram, Twitter, TikTok, and Snapchat.
2. Creating the content strategy for Superdrug's main social channels in line with commercial and business objectives while keeping a close eye on social media trends.
3. Monitoring and regularly reporting social media performance using social media listening tools and other internal tools.
4. Providing guidance to stores' social channels and producing bespoke content.
5. Leading social marketing projects within the business, including seasonal or brand campaigns.
6. Conducting industry research, trend spotting, and development into emerging social communication channels.
7. Managing social media competition strategy and coordination with legal, CRM, and Superdrug.com teams.
8. Supporting all commercial categories across channels by creating engaging content.
9. Collaborating with the Own Brand & Exclusive team to develop marketing communications that meet strategy and plans.
10. Managing, reviewing, and challenging the performance of external agencies against agreed KPIs.
11. Coordinating with Superdrug stakeholders and presenting to Senior management.
12. Working with suppliers on social media event support.
13. Line management of the Social Media Marketing Assistant, Executive, and Social Media Apprentice.
14. Managing budget, costs, and income for all Social Media platforms.
15. Exploring and building commerce capabilities within existing social media platforms.
This job is a good fit for you if:
* You understand, love, and enjoy the ever-evolving world of Social Media.
* You enjoy creative work and creating content.
* You love discovering and keeping up with trends.
* You thrive in a fast-paced retail environment.
* You enjoy analyzing data to review what works in social media.
* You enjoy building strong working relationships and motivating teams.
* You enjoy planning and organizing social-led projects.
* You love managing a team.
What you’ll need:
* Significant experience in social media marketing within a fast-paced retail environment.
* A strong understanding of social media principles (organic as a minimum; paid is a plus).
* Hands-on experience in content creation and management.
* Experience and understanding of commercial goals and strategies in social media.
* Good understanding of social media trends in health and wellbeing.
* Experience in managing a team.
* Experience in handling multiple projects.
* Strong analytical skills.
* Ability to influence at all levels.
* Strong interpersonal skills.
* Excellent attention to detail.
* Excellent communication skills: written and verbal, including presentations.
* Confident and energetic.
Here's what's in it for you:
* 33 days holiday rising to 38 days with length of service (inclusive of bank holidays).
* 2 staff discount codes for yourself and a family member or friend.
* 30% discount on Superdrug Own Brand Products both in store and online.
* Hybrid working patterns available depending on role responsibilities.
* Company pension matching and bonus.
* Access to Wagestream - a money management app.
* Being part of a group that works closely with Savers, The Perfume Shop, and Three UK.
* Part of A.S. Watson Group, the world's largest international health and beauty retailer.
* Unrivalled Learning and Development programmes.
Come and be part of something special.
Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available.
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