Our client, a leading global sportswear brand, is looking for a strategic, creative, and commercially minded Head of Brand and Marketing to lead the evolution of its brand across Europe.
This role combines long-term brand vision with integrated marketing execution, shaping meaningful connections between brand, consumer, and key retail partners.
The successful candidate will bring a strong background in brand marketing, account marketing, and campaign leadership—along with experience managing diverse teams and collaborating across sales, product, digital, and merchandising functions. A strong understanding of Germany and France as key markets will be critical.
Key Responsibilities
Brand & Strategic Leadership
* Define and lead the brand vision across sport and lifestyle categories, ensuring alignment with global direction and local market needs.
* Shape and deliver the strategic framework for annual and seasonal marketing plans, rooted in consumer insight and business growth.
* Champion brand relevance through creative storytelling, cultural positioning, and consumer engagement.
Integrated Marketing & Account Partnerships
* Own and execute 360° seasonal campaigns in partnership with global and regional teams—across content creation, media, social, retail, experiential, and digital platforms.
* Partner with strategic accounts (e.g. Zalando, Snipes, Sports Direct, Intersport) to create tailored, full-funnel account marketing plans, either bespoke or inline with seasonal priorities.
* Localize campaigns for key markets such as Germany and France, ensuring language, culture, and consumer behaviours are reflected.
Cross-Functional Leadership & Project Execution
* Lead end-to-end campaign execution, from brief through production, activation, and performance review.
* Deliver best-in-class retail integration, community activations, and branded experiences across both DTC and wholesale.
* Collaborate cross-functionally with sales, product, merchandising, and digital teams to drive alignment and consistency.
Team Management & Culture
* Lead and mentor a team of direct reports and manage a wider cross-functional matrix.
* Foster a high-performance, inclusive team culture that promotes collaboration, creativity, and continuous development.
* Provide regular coaching and feedback, supporting both team performance and individual career growth.
Budget Oversight & Performance Tracking
* Manage the full European marketing budget, allocating resources to maximize campaign effectiveness and brand impact.
* Ensure financial clarity and accountability, with regular performance reviews and return-on-investment analysis.
* Support monthly and quarterly planning cadences, contributing insights to guide strategy and adapt in real time.
Candidate Profile
Professional Experience
* 10+ years in brand and marketing roles within sportswear, fashion, streetwear, or lifestyle sectors.
* Proven track record of building brand equity and driving commercial results through integrated marketing and account-specific activation.
* Experience working in a mid-to-large global organization with matrixed teams and regional alignment.
* Strong leadership background, including team management and cross-functional coordination.
Key Competencies
* Deep understanding of the European consumer and market landscape, especially Germany and France.
* Strategic thinker with a hands-on mindset—able to switch between big picture planning and in-season execution.
* Strong storytelling and content creation sensibility, with knowledge of media, social, retail, and digital touchpoints.
* Excellent stakeholder management and influencing skills, across internal teams and external partners.
* Comfortable navigating fast-paced, dynamic environments and balancing creative vision with commercial targets.
Personal Attributes
* Passionate about sport, culture, and community – with an active lifestyle and genuine brand affinity.
* Committed to building diverse, inclusive teams and fostering a collaborative, empowering environment.
* Strong communicator and relationship builder with a growth mindset.
#J-18808-Ljbffr