Heidi intro
Heidi was born to make it easy for more and more people to discover the power of the mountains. We burst onto the ski holiday market in 2018 (formally known as Ski Zoom) and have seen exponential growth.
The company came from a desire to fix the lack of flexibility in the winter ski market. We help skiers and mountain lovers discover resorts that are hidden gems alongside the classics, and our clever tech is helping them to do it in a way that suits them best. We’re a youthful, challenger brand, with an awesome culture, and we’re shaking up a very traditional ski/mountain holiday industry.
Looking to the future, we have huge ambitions for growth. In 2024 we grew by 64% and expect to grow even more in 2025. Having come 63rd in the Times top 100 fastest growing UK companies, and shortly after securing £5.6 million investment, we are in a prime position to achieve our goals. But key to that is also growing the Heidi team with even more brilliant people than we have now. So we are looking for someone who will be fundamental to the success of our vision and is excited to help us drive that forward.
The role
As a Midweight Product Designer, you’ll play a key role in shaping Heidi’s digital touchpoints, ensuring they are beautiful, functional, and customer-centric. You’ll own design projects from concept to delivery, collaborating with cross-functional teams and supported by our Lead Product Designer.
Why is this role live?
We’ve got a packed workload as we work to keep our customers hitting the slopes and enjoying unforgettable mountain holidays.
How big is the team?
2x Product Managers
1x Designer
8x Developers
Who's going to be your manager?
You’ll be reporting to James Castro-Griffiths, our Lead Product Designer.
How is Design involved in the decision making?
Each discipline brings specialised knowledge to a project, which supports our decision making. At Heidi, Design, Development, and Product Management are equally valued, alongside all other expertise.
How do we work?
We identify opportunities by addressing customer and business needs along with technical requirements, designing solutions that deliver positive results. The level of research we undertake depends on the potential impact of each project.
What will be your expected deliverables?
Each deliverable is tailored to its potential impact, taking into account the time required to achieve it and the technical complexity involved. Your role will be to develop user-centred solutions that align with the project’s constraints.
How does the Design Team work with the Development Team?
It’s a fully collaborative effort. We work together to ensure we deliver business and customer impact while staying within the project’s constraints.
Your Responsibilities
* Design Solutions: Develop user-centred solutions that align with project constraints, focusing on both refining existing solutions and creating new ones.
* Enhance Experiences:
* App: Create a concierge experience in our customers’ pockets.
* Website: Design a personalised purchasing experience that feels crafted by a dedicated ski expert.
* Data-Driven Improvements: Use qualitative and quantitative data to identify opportunities to improve customer satisfaction and conversion rates.
* Collaboration: Work closely with the Development Team to ensure seamless implementation of designs within project constraints.
The skills we're looking for
These are the areas we’ll ask you to showcase through your portfolio during the competency section of the interview process:
Research
Experience leading research that informs design decisions. Showcasing projects where your insights significantly influenced the design direction.
Design Systems
Experience with design systems, contributing to and maintaining them for consistency and scalability. Provide examples of aligning components and enhancing the system.
Ideation
Demonstrating strong ideation skills by showcasing project examples where you collaborated in brainstorming and developing innovative solutions.
UI Design
Proficiency in designing for either app or web platforms, from low-fidelity sketches to high-fidelity prototypes. Showing how you balanced accessibility and the platform's requirements to deliver engaging user experiences.
Business impact
Demonstrating expertise in producing design work that aligns with and supports the achievement of business objectives.
Communication & Collaboration
Strong communication skills with a proven track record of effective collaboration and stakeholder engagement across cross-functional teams.
Strategy
An ability to integrate product strategy into your design process. Highlighting how you balanced user needs with business objectives and how strategy shaped your solutions.
Interview process
1. Initial Call: An introductory conversation with our Talent Team to learn more about your experience and why you want to work for Heidi.
2. Culture Add Interview: Meet with team members you would be working with to learn more about each other.
3. Competency Interview: Demonstrate your experience and skills through your portfolio, by answering pre-set questions based on ‘The skills we’re looking for’.
Location
This role requires you to be in the Bristol office 2-3 days a week. Please only apply if you can meet those requirements.
Our commitment to Fair Hiring
To minimise bias and ensure fairness:
* We evaluate every candidate using the same set of questions and score them on a 1–4 scale
* We share the competency interview questions with participants in advance
* Multiple interviewers are present during both the culture-add and competency interviews
Our goal is to create an environment where you can showcase your skills at their best.
We’re here to support you and set you up for success.