Head of Brand & Content
UK Professional Membership Body
Manchester or London – (1 Day Office, 4 Days Home)
Salary £50,000 – £55,000 dependant on experience plus excellent benefits
Permanent, Full Time
My client, a leading UK professional membership body based in London and Manchester, is currently recruiting for a Head of Brand and Content.
The Role of Head of Brand and Content
Brand Strategy:
1. Own the evolution of brand and sub-brand identities, ensuring they resonate with target audiences and differentiate from competitors.
2. Partner with retention, acquisition, and product teams to ensure brand consistency across all channels.
Content Strategy:
1. Create strategic propositions to deliver the content strategy, considering audience and NRLA products and market.
2. Lead design team and oversee content creation to produce engaging content that is fit for channel use, aligns to our brand's voice, and meets business goals.
Activity Planning:
1. Own the activity plan, governance, and end-to-end process across the business.
2. Facilitate campaign prioritisation, propositions, and product/service/partner features.
3. Collaborate cross-functionally to align content efforts with business objectives and campaigns.
Person Specification
1. Qualification in Marketing, Communications, Journalism, Business, or a related field.
2. 5+ years of experience in marketing, branding, content creation, or a similar field.
3. Leadership experience (e.g., managing teams, departments, or cross-functional initiatives).
4. Demonstrated success in building and scaling brands, including brand positioning and storytelling.
5. Experience developing and executing comprehensive content strategies across various channels (e.g., social media, websites, email marketing, and more).
To apply for the role of Head of Brand & Content, please send your CV.
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