Summary
We’re looking for a proactive and creative individual to thrive in a split marketing and sales role. Responsibilities include content creation, social media management, CRM maintenance, customer service, and event coordination. The ideal candidate is confident on the phone, eager to learn, and takes initiative in executing tasks and sharing ideas.
Wage
£16,000 a year
Variable depending upon candidate experience
Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday, 9.00am to 5.00pm.
35 hours a week
Possible start date
Monday 28 April
Duration
1 year 5 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
Marketing:
* Content creation for social media
* Scheduling social media uploads
* Monitoring social media channels to calculate return upon investment
* Managing and supporting with email campaigns to continue building brand awareness
* Write and edit newsletters
* Provide website support – Updates, improvements etc
* Complete competitor research to stay active in the market and on top of trends
* Arrange and attend in person marketing events to represent the company
Sales:
* Receive and support with inbound calls
* Support with sales administration
* Maintain the database and CRM system
* Handle enquiries and provide excellent customer service
* Manage email communication accordingly
* Follow up inactive clients
Where you’ll work
Unit 6
Merlin Way
Quarry Hill Industrial Estate
Ilkeston
DE7 4RA
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
EMA TRAINING LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
Multi-Channel Marketer Level 3.
Face to face training sessions will be delivered from the state-of-the-art EMA training hub on Siddals Road, central Derby.
The 3 core knowledge units are as follows:
* Fundamentals of Marketing
* Content Marketing
* Marketing Campaign Fundamentals
In addition to the modules above, you will also study towards the Google Analytics vendor qualification.
Further support will be provided to you through your Digital Coach/Mentor via onsite visits and remote communication.
Requirements
Essential qualifications
GCSE in:
* 5 GCSE's including Maths and English (grade 5)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Customer care skills
* Problem solving skills
* Presentation skills
* Administrative skills
* Logical
* Creative
* Initiative
* Eager to learn
Other requirements
The right candidate for this position will be: •Comfortable speaking on the phone to answer client questions •Determined and eager to learn on the job •Have initiative to complete tasks and ask for support when needed •Willing to speak out about ideas they have for social media content