We are looking for a SEO specialist with Google Ads experience to work with our Digital Marketing Team and the Web Development team. This is an office based role at Bennetts Hill, Birmingham.About the Company:Our client is the UK’s largest distributor to convenience retailers, based in the heart of Birmingham in a new office on Bennetts Hill, minutes from transport links.As a dynamic and innovative business dedicated to delivering exceptional results, we are committed to pushing the boundaries of what is possible and taking on exciting brands that make a real impact. We believe in fostering a collaborative and inclusive work environment that values creativity, accountability and growth.Working with some of the world’s leading brands and categories of fast-moving goods such as Chupa Chups, Liquid Death and American Candy, we supply 18,000 convenience stores and major national retailers such as Tesco, Morrison’s, Co-op, SPAR and more.Role Overview:As an SEO Specialist, you will play a key role in improving our online visibility and driving targeted traffic to our website. You will be responsible for creating, implementing and optimising both organic search strategies and paid advertising campaigns. Working collaboratively with the marketing team, you will ensure that our digital efforts align with business goals and deliver measurable results.Key Responsibilities Develop and execute SEO strategies to enhance organic search rankings and drive traffic. Manage and optimise Google Ads campaigns to achieve key performance indicators (KPIs) and maximise ROI. Conduct in-depth keyword research to identify opportunities for growth in organic and paid search. Perform technical SEO audits, resolving issues to improve website performance and user experience. Collaborate with content teams to create high-quality, optimised content. Monitor, analyse, and report on SEO and PPC campaign performance, providing actionable insights. Stay updated with the latest SEO and Google Ads trends, tools and algorithm changes. Conduct competitor analysis to identify areas for improvement and growth opportunities. Requirements Proven experience in SEO and Google Ads campaign management. Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush or Ahrefs. A solid understanding of on-page, off-page and technical SEO practices. Hands-on experience with Google Ads, including campaign creation, optimisation and performance analysis. Analytical skills to interpret data, track progress and recommend improvements. Excellent communication skills and the ability to work collaboratively with teams. Strong organisational skills and the ability to manage multiple projects effectively. A relevant qualification in digital marketing or a related field. Benefits: AIG Life Insurance benefits scheme including: Lump Sum Payment of 3x basic salary to nominated person in the event of death (benefit applies from the employment start date) 24/7 GP consultations (online or phone) Personalised fitness and nutrition plans Mental health support, with up to 4 therapy sessions Online health checks and tailored reports 40% discount on selected products Provision of Equipment: Company-issued equipment (e.g. mobile phones and laptops) to support your work activities 28 days of Annual Leave per year (including Bank Holidays) Training Provided: Access to comprehensive training programs to enhance your skills and career development Progression Opportunities: Opportunities for career advancement through performance-based evaluations and professional development initiatives