Our role
This is a fixed term maternity cover role.
The Senior CRM Manager role sits at the heart of the marketing team managing our CRM activity across the UK, EU, ROW & US. There are clear objectives to drive forward customer revenues and incrementality which is a priority measure for the Operating Board. All elements of the role require managing relationships with senior stakeholders as well as excellent commercial acumen and analytical skills.
This is a career defining role and a key business hire. Whilst traditional email & brochure activity have always been key to our success, we are now in the process of defining and delivering our CRM vision of relevance. This includes clearly defining our KPIs (i.e. repeat purchase rates / frequency etc), building out customer journeys (i.e. 1st to 2nd purchase) and delivering the right message / via the right channel (i.e. more than just email and brochure). We are also beginning to build out a new loyalty proposition, and you’ll be front and centre.
What you'll be doing
* Report into the Head of CRM & Performance Marketing and be the strategic lead for CRM & Loyalty across the business
* Manage a team of 4 heads, with the view to expanding capability
* Manage the Email and Brochure teams and influence the customer marketing strategy across our other performance channels (i.e. Paid Social / Search / Affiliates)
* Lead the strategy for CRM across our multi-category product range
* Work closely with the Insights & Analytics team to incorporate relevance into lifecycle campaigns
* Produce clear plans for how we’ll build campaigns / projects in order to drive relevance
* Communicate with key internal stakeholders as we add additional depth.
Skills & Experience
* Expert knowledge in CRM, Data Strategy, Campaign Management, Direct Marketing
* Experience of developing and executing CRM strategies
* Team management experience
* Ability to influence
* Analytically minded
* International experience a bonus.
What we offer
At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.
* Discount - Up to 50% discount (dependant on contract type)
* Holiday – 25 days pro rata
* Holiday Buy – opportunity to buy up to an additional 5 days holiday
* Perkplace Benefits Platform – offering a variety of discounts across wellbeing and lifestyle
* Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
* Bonus - In addition to our competitive salaries, all our permanent employees are entitled to join a discretionary bonus scheme.
* Pension Scheme
* Life Assurance
* Private Healthcare
Additional Benefits
* Fruit basket daily
* Tea and coffee provided
* Hybrid working - option to work from home on Mondays and Fridays
* Social - Christmas party/social events throughout the year
* Seasonal Sample Sales
* Volunteer Day - with a charity of your choice
* Great Location - Close to transport links - overground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms.
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