Key Account Manager
An Exciting New Opportunity for Experienced Professionals
Role: Key Account Manager
Therapy Area: Urology/Overactive Bladder
Overview of the Role
We are seeking a highly skilled and experienced Key Account Manager to join our team in the North East, Yorkshire, and Cumbria region. As a Key Account Manager, you will be responsible for maximizing the performance of a launch product in the field of Urology and specifically in Overactive Bladder. Your primary goal will be to unlock access and drive sales through effective account management.
You will develop long-term professional business relationships with customers that support the delivery of business results. The Key Account Manager has ultimate business responsibility for the accounts in their region and is accountable for defining and delivering account goals, harnessing all available internal and external resources to achieve agreed objectives.
Key Responsibilities:
1. Assess and Analyze the Region
Determine business potential and prioritize target hospital accounts.
2. Map the Therapy Area Landscape
Understand the specified therapy area landscape and patient journey in the defined region and each priority account.
3. Navigate Local Access Pathways
Identify local access pathways in the specified therapy areas (e.g., formularies, guidelines).
4. Develop Business Plans
Create an overall Annual Business Plan for each account, defining business opportunities and strategic objectives, and Cycle Action Plan setting out clear targets, tactics, metrics, and timelines.
5. Execute Business Plans
Execute the business plan with demonstrable business outcomes.
6. Develop KOL Plans
Develop and implement KOL plans for the region and priority accounts.
7. Unlock Local Access
Achieve optimal position on relevant formularies, guidelines, etc.
8. Provide Value to Accounts
Develop and maintain a high level of product and disease area knowledge and ability to absorb, interpret, and share clinical data with customers in a professional and engaging manner. Drive sales uptake by identifying and addressing patient and clinician opportunities. Provide support and value to each account, drawing on internal resources as required.
About Our Client
Our client is a global pharmaceutical company providing innovative products and services with a specialist focus in Urology, Oncology, Dermatology. The company draws upon a rich legacy of innovation with medicines to help patients. Continuously developing and exploring new therapeutic or dermo-cosmetic solutions. Delivering innovative treatment options to patients with cancer, by partnering with experts in the field to make a difference.
Qualifications and Experience Required
ABPI qualification is essential. A full UK driving license is also required. We are looking for candidates with sales experience, a sound knowledge of account management, and sales and launch experience within a specialist therapy area, such as Urology. Demonstrable knowledge of the NHS structure, payers, and routes to market in a general medical environment is necessary, along with an understanding of hospital protocols, pathways, and formulary development, as well as knowledge of links to primary care. Proven track record of engaging key business partners in complex clinical environments and influencing decision-making processes in ecosystems with multiple influential players/decision makers is also essential. Outstanding account management experience, including business planning, account analysis, stakeholder mapping, and performance measurement, is required. A minimum of 4 years' experience of selling into specialized hospital settings is necessary.