Summary
Passionate about books and digital marketing? Kickstart Your Marketing Career with Big Thinking Publishing as a Junior Marketing Apprentice! Gain hands-on experience in social media, content creation, and campaign planning while working towards a qualification. No experience needed—just creativity and a willingness to learn.
Wage
£23,000 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday, 9.00am to 4:30pm, with the occasional Saturday for events (will be given back during the week).
40 hours a week
Possible start date
Tuesday 1 April
Duration
1 year 7 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Review the social media calendar and schedule posts for the day
* Create engaging content for Instagram, Facebook, Twitter, and LinkedIn—this might include designing graphics, writing captions, or brainstorming new campaign ideas
* Respond to comments and messages from followers, engaging with the book-loving community
* Research book industry trends, competitor campaigns, and audience engagement strategies
* Compile insights into a report to help shape future marketing strategies
* Assist in drafting newsletters, blog posts, or press releases to promote new releases
* Update the company website with new book releases, author interviews, or blog posts
* Check social media and website analytics to see how recent posts and campaigns are performing
* Attend a short team meeting to discuss progress, new ideas, and upcoming projects
* Receive training or feedback on tasks, learning new skills in marketing and publishing
* Review the day’s work and prepare for any upcoming deadlines
Where you’ll work
Hoole House Barn Kilcrash Lane
Nateby
Preston
PR3 0JE
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
GINGER NUT MEDIA LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.
More training information
Training will be provided by Ginger Nut Training. Ginger Nut’s delivery is based on a remote, blended model of one-to-one tutor sessions every 4 weeks, group sessions, webinars, online courses, video, and additional support where required. Apprentices are allocated a tutor to guide them through the training, conduct regular meetings and prepare for End Point Assessment. Our tutors are industry experts with relevant industry experience in addition to teaching and coaching expertise.
To support learning, we utilise online resources mapped to the apprenticeship and all learners are given access to LinkedIn Learning, and other bespoke channels designed to support their apprenticeship.
Requirements
Essential qualifications
GCSE in:
* English (grade 4 and above)
* Maths (grade 4 and above)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Customer care skills
* Problem solving skills
* Presentation skills
* Administrative skills
* Number skills
* Analytical skills
* Logical
* Team working
* Creative
* Initiative
* Non judgemental
* Patience