Choose how often (in days) you would like to receive job alerts by email:
Audience Growth & Strategy Director
Creative & Digital
Permanent - Full Time
London, GB, W12 7FA
Job Closing Date: 04/02/2025
THE ROLE
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
The Audience Growth & Strategy Director is responsible for driving audience growth across all platforms and channels with the ultimate aim of sustaining an engaged community of fans across our portfolio of IP and brands. This is an important role that sits at the intersection between the content teams and the commercial and operations teams. This person is managing a team responsible for creating a distribution strategy across all platforms including social media, branded websites, podcasts and newsletters and leverage data to connect these disparate channels to build a connected view on the customer journey from discovery through to subscription/membership/consumer revenues.
RESPONSIBILITIES
* Lead the development and implementation of audience growth strategies using analytics and audience data.
* Work with editorial and content teams to build and implement content strategies.
* Define a clear distribution strategy that is linked to the overall content strategy.
* Build customer segmentation strategies based on first-party data.
* Optimize fan journeys, SEO strategies, and data collection.
* Ensure high website search engine performance (SEO).
* Define measurement and testing strategies to optimize the customer journey.
* Set up regular reporting processes on campaign effectiveness and performance against KPIs.
* Build capabilities for direct-to-consumer e-commerce.
* Work closely with merchandising teams to inform product offerings.
* Collaborate with third-party agencies to execute paid digital marketing strategies.
* Work closely with the Digital planning director to activate plans across the portfolio.
* Establish and develop product strategy for a portfolio of related products.
* Own contracts with vendors and negotiate terms.
WHAT DOES IT TAKE?
Key Criteria
* Ability to apply industry knowledge, market awareness, audience research, and analytical insights.
* Great communication skills and relationship-building with stakeholders.
* Experience building the customer journey across multiple digital touchpoints.
* Experience building CRM strategies with automated customer journeys.
* Experience developing and implementing e-commerce offerings.
* Experience managing commercial and contractual relationships with third-party suppliers.
PACKAGE DESCRIPTION
Job Reference: 20757
Band: F
Bonus: 25%
Salary: £90,000- £104,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience.
Location: Office Base is London: This is a hybrid role and the successful candidate will balance office working with home working.
NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest, we may need to close the application period earlier than anticipated.
#J-18808-Ljbffr