Do you have a passion for toys and making a difference in a business that is going places?
Ever wanted to have a secret meeting in the Batcave or immerse yourself in Jurassic World? Join us at The Entertainer Head Office, and you can do exactly that in our bright character-based meeting rooms!
This position is based at our Head Office. You must live within a reasonable distance to the office or be willing to relocate by the role commencement date.
Job Purpose
We are looking for a data-driven Marketing Effectiveness & Insights Manager to join our team and help us maximise the commercial impact of our marketing efforts. You will be responsible for measuring, analysing and optimising the effectiveness of our campaigns across all channels alongside our agency partners. You will provide actionable insights to improve our performance against KPIs. The role requires a strategic thinker with strong analytical skills who can turn complex data insights into clear recommendations to drive business growth.
You will work with internal stakeholders across the business, agency partners and other external suppliers such as manufacturers to build a clear picture of how we can achieve our strategic business priorities.
Alongside a proven track record and knowledge in marketing effectiveness and analytics, you will be a clear strategic thinker, proactive in your approach and naturally inclined to problem solve. An excellent communicator with a flair for storytelling, you will also be a confident presenter at any level and able to command an audience. You will also be adept at building strong working relationships with your internal and external stakeholders.
Skills & Experience
1. Proven experience in a marketing effectiveness, analytics, or insights role, ideally within retail or e-commerce.
2. Knowledge of marketing attribution models and customer segmentation techniques.
Responsibilities
* Marketing Performance Analysis: measure the impact of marketing campaigns across ATL, digital, social, email, in-store, PR and all other channels, identifying what works and what doesn't and delivering insights to inform future campaigns.
* Lead on planning, defining and delivery of our Brand & Market Tracker programme alongside an agency partner. Report on key insights which will be used to define future strategies.
As an employee at The Entertainer, your amazing benefits will include:
* Birthday Leave plus 33 days of holiday (including Bank Holidays).
* Annual Bonus scheme.
* Retail Trust & Virtual GP.
* Pension salary sacrifice.
* Flexible access to your pay via Wage Stream.
* Generous toy discount.
* Enhanced maternity and paternity pay.
* High Street and leisure discounts.
* Cycle to work scheme.
* Life Cover.
So, if you've got a passion for toys and making a difference in a business that is going places, apply now!
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