Job Title
Customer Marketing Manager
Job Description
About our Customer Marketing Manager role
The Customer Marketing Manager – Review Sites is a key role in Customer Advocacy at Sage, responsible for driving key objectives for customer product reviews and advocacy.
Key Responsibilities
1. Ensure Advocacy OKRs around reviews including volumes for strategic BUs are achieved, measured, and reported on a regular basis.
2. Own review response – ensuring all reviews receive a reply from Sage.
3. Share review insights internally and manage the closed loop process i.e. response to customer and share feedback internally via regular reporting.
4. Own touchpoints that capture reviews both where we have paid for profiles and where we do not – utilising communities, reviewing email performance, and working with Sage colleagues to optimise touchpoints as necessary.
5. Report on customer insight from reviews across strategic BUs.
6. Monitor incentive funds across key review sites.
7. Conduct competitor benchmarking in terms of review score, recency, volume and trends.
8. Horizon scanning of emerging review platforms.
9. Work with our Sage Champions team to signpost customers leaving positive reviews to the Sage Champions advocacy programme.
10. Develop and maintain meeting cadence with key product marketing, web content and WCO teams to surface positive review scores, review assets and authentic customer reviews.
11. Ensure all internal systems where advocacy content is stored and managed is up to date, consistent and accurate.
12. Adhere to Sage brand guidelines when creating or overseeing the creation of advocacy content and use Workfront as necessary when liaising with Brand, other creative or data colleagues.
13. Provide support to the Global Customer Advocacy Director and wider customer marketing and Sage teams as necessary.
Minimum Qualifications
1. Experience in gathering customer reviews.
2. Exceptional ability managing multiple projects and stakeholder needs.
3. Experience in using customer advocacy platforms to scale content and showcase customer success.
4. Experience of working in a large matrix organisation, preferred, but not essential.
5. Outstanding and creative marketing communication and people abilities.
6. Ability to liaise, interact and build strong relationships with key stakeholders.
7. Proficiency with Microsoft tools such as Excel, PowerPoint, Word, Teams.
8. Demonstrate the Sage value to be bold, being proactive and passionate about customer advocacy.
9. Self-motivation and self-discipline to achieve OKRs.
Benefits
Only Applicable for UK Based Roles:
• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working
Function
Brand
Country
United Kingdom
Office Location
Newcastle
Work Place Type
Hybrid
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People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!
At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.
We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us at careers@sage.com for assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, colour, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.
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