About AFC Bournemouth
Entering an exciting new chapter in our long and storied history, we are proud to retain afocus on family and community. Delivering that engagement with our loyal supporters is apassionate and integrated backroom staff, working closely together to provide a positiveand lasting experience for all at Vitality Stadium.
Since our takeover by chairman Bill Foley, in a partnership including Hollywood actorMichael B. Jordan, the club has seen significant investment committed towards sustainingPremier League status, highlighted by the construction of a state-of-the-art trainingfacility and the arrival of promising young talent from top clubs around Europe.
These developments also bring a great opportunity to further improve our women’s team andyouth setup overall.
Key off-field appointments have recently been made in business operations, ticketing, andpartnerships to continue our efforts in improving the experience for our supporters.
Main Duties
* To support the Head of Retail & Brand Strategy by managing general Superstoreoperations on a day-to-day basis working closely with the Online Retail Managerand Superstore Operations Manager.
Sales and Customer Service
* Ensure the Sales and Service Model is followed.
* Maximise profitability through developing sales and cost control.
* Drive excellent standards of customer service in store through coaching, in linewith the Sales and Service Model.
* Maintain knowledge of Premier League Retail trends and identify opportunities;suggest proactive business steps to maintain competitive edge, providingfeedback to Head of retail and taking action as appropriate.Page 2 21/10/2024
* Drive the team to achieve store targets and KPI’s – Sales, AverageTransaction Value (ATV), Items Per Transaction (IPT), Premier League VisitFootball visits.
* Proactively seek feedback on store performance and contribute to a continuous improvement culture.
* Confident in solving customer problems quickly and effectively.
* Develop and maintain strong working relationships with ‘internal customers’ e.g.Commercial team, Ticketing team, Accounts team, Operations Director, MarketingTeam including VP Brand and Marketing as well as President of Business.
* Provide our customers with the right service and products so that every customerleaves inspired to enjoy the experience of supporting AFC Bournemouth.
* Ensure that any adjustments made to enhance the store experience for Matchdays are implemented in a timely manner.
* Monitor inbound superstore emails and respond in a timely manner ensuringconsistency in service levels.
* Manage the superstore mystery shop programme to ensure monthly visits carriedout and all data is reported, analysed and acted upon.
* Provide an overview of performance, when required, along with recommendationsfor improvement.
* Identify external revenue growth opportunities such as pop up sites andpartnerships.
* Manage relationship, sales growth and stock profile for Bobby’s in storeconcession and any future retail expansion, pop-up or external concessionopportunities.
Operations
* Preparation of annual budget forecast.
* Manage departments recruitment needs, consulting Head of Retail and BrandStrategy.
* Ensure all club policies, procedures, guidelines and checks e.g. Health &Safety, Fire Safety, Security, Stock Management, Cash Handling, StockTransfers etc. are followed by self and store team.
* Accurately analyse store data to make informed decisions.
* Manage shrinkage in store by conducting weekly stock checks and twice-yearly stock takes.
* Reduce the risk to stock through vigilance on refunds, mark downs, returns, nosales and voids.
* Demonstrate effective time management, planning and organisation skills inregard to daily, weekly and monthly tasks.
* Compliance with and effective execution of retail merchandising principlesincluding, replenishment, barcodes, pricing, POS, housekeeping etc.
* To ensure all superstore promotional POS items are ordered and in place forstart of promotions. Costs to be kept in line with retail budget.
Leadership
* Motivate, lead, coach and drive the team to achieve store objectives.
* Effectively communicate store information, objectives and results with team.
* Induct and train all staff members efficiently and encourage the personaldevelopment of team members.
* Effectively delegate tasks, encourage individuals to develop and increase theirknowledge ensuring a multi skilled team.
* Manage team performance, identify and promote good performance andeffectively deal with under-performance.
* Assist the Head of retail to ensure all staff are appraised and given regularfeedback to drive performance.
* To ensure commitment to the club’s safeguarding vision and to actively promotethe policies within your department, embedding safeguarding into procedures.
* Obligation to promote and monitor the club’s health and safety policy andprocedures within your department.
* To ensure the club’s equality aims, action plan and policies are in evidence in alldepartmental actions, procedures and dealings.
Strategic
* Work with Marketing team to develop and execute retail campaigns.
* Work with Data Analysts to identify growth opportunities.
Buying
* Assist Head of Retail & Brand Strategy with product procurement.
* Conduct regular reviews and analysis of product ranges.
* Develop exit strategies for poor performing, or end of life cycle products.
* Manage a portfolio of suppliers, negotiating prices and ensuring ethical tradeguidelines are met.
* To ensure the club’s mental health & wellbeing objectives are embedded in yourdepartment's actions, procedures and dealings and to have a good knowledge of theprocesses to support staff's mental health & wellbeing.
* To ensure commitment to the club’s safeguarding vision and to actively promote thepolicies within your department, embedding safeguarding into procedures.
Obligation to promote and monitor the club’s health and safety policy and procedureswithin your department
* To ensure the club’s equality aims, action plan and policies are in evidence in alldepartmental actions, procedures and dealings.
The duties and responsibilities described are not a comprehensive list and additionaltasks may be assigned to the employee from time to time; or the scope of the job maychange as necessitated by business demands.
Key Knowledge
* Previous retail management experience, preferably from a fast-pacedenvironment
* Excellent people skills with a proven track record of leading, developing andmotivating a team.
* Commercial acumen.
* Proficient in using Microsoft office, particularly Microsoft Excel.
* Some product buying experience preferrable.
* Flexibility to work at weekends and on match days.
Person Specification
The Club’s values are at the core of its staff behaviour and how they approach everythingthey do, therefore we are looking for someone is honest, inclusive, kind, hardworking andloyal.
Staff Benefits
In return for your hard work and commitment to us, you will receive a competitive rewardpackage which will include, but is not limited to:
* Free onsite parking.
* Season ticket and allocation of complimentary/purchased tickets.
* Subsidised lunches and complimentary healthy snacks throughout the day.
* Discounts at the club Superstore.
* Contribution towards eye tests and glasses.
* Discounts and benefits from partners and local businesses.
* Club pension & Life Assurance Scheme.
* Employee Assistance Programme (EAP) by Health Assured.
* Paid parental leave (bank of five days per year).
* Club events or other social events throughout the year run by our club socialteam.
* Paid volunteer opportunities (2 days per year).
* Paid day’s leave on your birthday.
The Club reserves the right to close this vacancy before the proposed deadline should itdeem appropriate.
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