Our ideal candidate will be passionate and committed to making a difference in people’s lives. You will have the drive to successfully fill this new role, and skills and experience of managing communications and marketing. Your work will be crucial in ensuring the creation of impactful content to help raise the profile of the charity and to achieve an uplift in engagement and support.
You will also have the vision to introduce new and innovative ideas, testing opportunities and initiatives to maximise and diversify our fundraising portfolio to achieve significant income growth.
You will be a resilient individual and a team player able to work flexibly and at pace to get the job done. You will join a small but impactful fundraising team and have the opportunity to appoint a new Marketing Assistant. For a self-motivated individual with a keen eye and the drive to take on a challenge, this could be the job for you. If you can galvanise support internally and externally through persuasive and effective communication and content, you could be making a big difference to the work of the charity and enable us to fulfil our ambitious programmes of support in Africa and the UK.
Responsibilities
1. You will lead on the planning of a targeted marketing and communication plan, and work with the Marketing Assistant and wider team to maximise engagement with the charity.
2. You will lead on the management, marketing and promotion of the Tools for Self Reliance Lottery.
3. You will lead on the creation of compelling marketing assets and digital and print content to engage with followers and look to grow our online supporter community.
4. You will lead on the management of our website, social media channels and external communications, monitoring engagement metrics to support SEO.
5. You will work alongside our Individual Giving Officer, contributing to effective management of the supporter journey and to maximise new and existing opportunities to increase supporter numbers.
6. You will liaise with the Volunteers Co-ordinator to consolidate effective communications with our volunteers across the UK.
7. You will liaise with the Africa Programme lead to create communications about our projects to engage our supporters across the UK.
8. You will undertake a review of current income generating and retail activities, identifying opportunities to optimise income in the short term and build foundations for future growth.
9. You will lead on the development and delivery of a new sustainable retail strategy to achieve agreed income targets.
10. You will proactively seek out partnerships with local businesses, national schemes and likeminded charities to develop and support our retail and income generation wing.
11. Develop relationships to build on existing networks and engage new support. This will include reaching out to local businesses and community groups, national schemes and other likeminded charities who may have an interest in the work of the charity and the services we currently offer and to promote new initiatives as they come on stream.
Qualifications
1. Significant experience and demonstrable skills in marketing and / or income development, ideally within the charity sector.
2. A track record of ensuring delivery against best practice and using emerging trends in digital technology and social media to achieve or exceed income and engagement targets.
3. Experience of design, branding and advertising.
4. Proven experience of market research and analytics.
5. Experience of social media management, including scheduling, content creation and using analytics to inform communication and engagement activities.
6. Experience of using a CRM system such as Donorfy.
7. Knowledge and experience of ensuring data protection compliance.
8. Line management or supervisory experience.
9. Demonstrable experience of self-starting ideas and activities, and an ability to spot opportunities for income generation and to promote Tools for Self Reliance.
10. Demonstrable experience of design software skills such as Canva, Adobe Photoshop, InDesign or other similar resources.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Non-profit Organizations
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