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Client:
Better Placed
Location:
Leeds, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Reference:
af66f655ee81
Job Views:
20
Posted:
16.03.2025
Expiry Date:
30.04.2025
Job Description:
Senior Digital Marketing Executive
Ecommerce Retail
Leeds – Hybrid: 3 days in & 2 WFH. Flexible working
Better Placed are delighted to be working with a well-recognised eCommerce brand in their search for an experienced Digital Marketing Executive to join at this senior level. This role will suit someone comfortable in a fast-paced eCommerce environment, with previous ecommerce experience (in house or agency), strategic but has remained hands-on in the channel. Ideally, this person will have previous experience in people management but it is not essential.
You will report into the Performance Director, with peers at the same level within PPC (search & Shopping) and Affiliates. A truly iconic brand, a brand that has stood the test of time and has the perfect balance between their size and resource as well as a freedom to make an impact and try something new.
The Business:
1. £100+ million turnover business
2. Predictions for double digital growth this year
3. Private Equity backed
4. Continued investment (people, technology and resource)
5. International expansion planning for 2025
6. Excellent Marketing team – 15+ (plus digital & media agencies)
7. £10 million+ Paid Media spend.
Key responsibilities for this role include:
1. Manage the brand's digital campaign calendar, coordinating with the wider team across web, trade, email and social media.
2. Work with the wider market team in asset creation to support the campaign calendar: Digital, CRM & Email, Brand & Creative.
3. Collaborate with the Digital Marketing team to understand and translate requirements into clear briefs for Creative teams and then support production including setting up web banners.
4. Manage the briefing process and support the sign-off for go-to-market campaigns.
5. Support with the trading and promotion plan across multiple brand websites, working with the buying and merchandising team.
6. Provide wider support on Paid Media if applicable to skill set, working with their Digital Agency.
7. Support from the brand's Digital Analytics team, who will analyse and optimise site promotions helping you make recommendations to drive performance.
What I am looking for:
1. Previous experience in a digital campaign role. Broad experience is great but what is key is the ability to support in managing the website's content and promotional plan.
2. Support on the website's performance and optimisation, landing pages etc.
3. Ideally has experience in using web content management systems (CMS).
4. Ideally has good knowledge of digital marketing channels – PPC and Paid Social. This is a skill that can be upskilled in the role.
5. Excellent communicator and confident – able to give clarity on performance indicators and set direction for strategy.
6. It is essential that you have previously worked and are comfortable working with multiple teams and can work cross-channel.
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