SeniorCommunications Manager - Up to 95k FTC
The Client
Based in London my client are a prestigious Professional services organisation boasting a workplace with cutting edge people that is moving with the modern ways working. Named as one of the leading professional services organisations places to work for 3 times in a row, the work environment attracts a seasoned professional who wants to be part of the best of breed
Job Description
The Communications Manager will report to the Global Head of Executive and Employee Communications, within the Global Brand, Communications and Marketing (BCM) team.
The Global internal communications team is accountable for developing the communications strategy, tactics and channel approach to ensure our global employees are aware of and motivated to act upon the company strategy and people and talent proposition to enable us to fulfil our ambition. The individual will also be accountable for overseeing and working with members of the BCM team to support their initiatives.
Furthermore, the role will work in partnership across the BCM team to ensure we are joined up internally and externally and in collaboration with our regional heads of communications around the world to ensure our plans resonate and land with impact across multiple countries and cultures. The role will collaborate closely with the Global Change Lead in the Global Change team.
Within CGP, they will sit within the Change & Engagement workstream which is managed by the Global Change Lead for Growth.
Additionally, the role involves interacting with and advising various stakeholders across the firm, including senior leaders such as partners, executive directors and impacted colleagues.
They will work as part of a joined-up programme team collaborating across workstreams with e.g. project managers, IT professionals, and client-facing teams, to ensure cohesive and effective communication strategies.
Key Responsibilities
* Developing the overarching Growth communications narrative, communications plan and execution of communications activity. All communications will also compliment the messaging relating to the wider company strategy (of which Growth is one of the pillars)
Ensuring the Growth communications ladder down from the overarching internal communications strategy and in harmony with communications for the other strategic pillars
Working with the Global Change Lead for Growth create a joined-up plan to pull through the behavioural change insights and desired outcomes and the project timelines to determine the optimum communications messaging, channels and timings to raise awareness, engage, motivate and mobilise employees, both with our business professional and lawyer populations.
The communications activities they design, and deliver will ladder to the programme's outcomes, as well as to the overarching Growth ambitions of the firm.
The role will help drive high awareness, understanding and positive sentiment in relation to the wider growth strategy as well as the CRM programme specific (CRM implementation is called the CGP programme), ultimately contributing to high levels of engagement and adoption across the persona groups.
The role will ensure that any programme communication activities are aligned with the firm's brand guidelines, tone, wider communication plan, messages and activities. They will act as a trusted advisor to senior stakeholders, supporting them to craft and deliver impactful communications.
o They will measure the effectiveness of communications activities and advise on how to increase colleague sentiment and engagement as we progress through the programme.
The Communication Manager will be involved in two key areas of focus:
Strategic Growth Strategy Comms:
o Develop and implement a communication plan and strategy for the CC Growth strategy, that provides strategic information to the business of all growth initiatives
o Ensure a clear and consistent narrative on the rationale, impacts, and timelines of key programmes under the Growth Strategy.
o Advise on key channels, create key messages and produce communications assets such as presentations, FAQs, emails, video scripts and briefs, and talking points. Work in partnership with regional leads to enable activities to resonate around the world and are executed in the countries with impact
o Establish metrics to measure communication success and provide regular updates to senior management.
o Provide a comprehensive roadmap showing how the different programmes in the growth strategy interconnect, when they will impact the business, the rationale and how these programmes support the company growth ambitions and the wider companycommunications strategy.
o Support the creation of top-down personas linked to growth strategy behaviours.
o Inform the business of delivery timelines for growth initiatives and the expected behaviours required from different personas.
o Use personas to help create and deliver an impactful communication plan.
o Ensure comms align harmoniously with the wider company messaging, of which the Growth Strategy is one of its' pillars
Client Growth Programme (CGP) Comms:
o Lead the development and execution of the communication strategy and plan for the Client Growth Programme (CGP)
o Develop key programme specific communication deliverables aligned with the Companies Transformation Framework.
o Identify and engage key stakeholders to ensure transparency and facilitate two-way communication.
o Establish and measure metrics to assess communication success, providing regular updates to senior management.
o Engage key influencers pre-"go live" to support business readiness and buy-in.
o Facilitate post-'go live' communication to aid in embedding new solutions and behaviours.
o Create and deliver high-quality communication materials, such as presentations and newsletters, to keep stakeholders informed and engaged.
o Support communications for upskilling sessions related to system implementations.
o Maintain continuous awareness communications to keep the business informed.
Experience required
*
o Experience in working with and advising senior leaders in a global organisation
o Extensive experience in crafting communications strategy, implementing and measuring - working in matrixed teams across change, HR, project management etc
o Extensive experience in communication management, particularly within complex, multicultural environments.
o Proven track record of managing communication strategies for large-scale organisational changes, such as CRM implementations.
o Strong understanding of client data management and the ability to translate insights into effective communication strategies.
o Experience in facilitating collaborative working environments and promoting data-driven client interactions.
o Excellent written and verbal communication skills, with the ability to engage and influence diverse audiences.
o Familiarity with leveraging existing communication channels and initiatives to enhance strategic objectives.
o Experience in reporting and providing updates to senior leadership and project teams.