Join us on the Journey...
National Express are recruiting an experienced Research Manager to join the team. The role is hybrid and based at our Head Office in Digbeth, Birmingham. The successful candidate will develop the UK research capability for National Express, aligning research with business requirements and providing the basis for insight-led proposition development.
What you'll do:
* Bring research, analytical, design and reporting expertise to the team, drawing upon a strong combination of both qualitative and quantitative experience.
* Develop techniques that provide customer-led insight working with the Customer Panel and customer analysis function to generate best practice research.
* Be a champion for Research for the business, engaging with stakeholders to prioritise research needs to ensure that Research and insight form part of all decision making.
* Manage a customer panel of 10K National Express customers and tap into Nat Rep populations for relevant research requirements.
* Create a mix of standardised and ad-hoc research to positively impact the 2025 and beyond business and customer objectives.
* Use a variety of research methodologies to ensure all research is accurate, timely, and provides actionable insights for relevant business areas, as well as working on Competitive and Market analysis.
* Work with tools such as YouGov and interpret results for meaningful and useful insights for both the Brand and competitors.
* Understand and work on best practice questionnaire design and different research techniques, such as Panels and Focus Groups.
* Pro-actively develop strategy-led market sizing models across the group, informing the business of potential markets, penetration into these, and customer positioning (life-stage, attitudinal, etc.).
* Collaborate with the CRM, Data and Insight team, as well as the wider marketing team to influence proposition, creative and targeting approaches across all business areas.
* Effectively manage the research budget in line with Head of Customer Data, Insight and Research.
* Develop marketing strategies to meet individual business/product objectives and contribute to the strategic development of the overall National Express brand, ensuring that all marketing activity aligns with overall brand strategy.
* Support the development of annual product/business marketing plans through identification of insight-led strategies and applications for growth and business development.
* Work closely with Commercial Directors, Product Managers, sales, revenue management, and retail functions to analyse current sales/market performance and identify, pre-evaluate, and recommend campaigns to support commercial objectives through relevant research.
What you'll need:
* Educated to degree level. Market Research professional qualification desirable.
* Strong research-led background in both qualitative and quantitative research, with experience in agency management and management of customer panels.
* Experience of managing and delivering a portfolio of research projects to tight deadlines.
* Ability to present, explain, and interpret data or analysis to non-technical audiences and senior stakeholders.
* Commercially astute.
* Ability to collaborate, manage, influence, and motivate across organisational boundaries.
What we offer in return for your hard work and commitment...
* Free Bus & Coach travel for yourself.
* Complimentary coach travel for a Nominated Person or complimentary bus travel for a Spouse or Partner.
* 50% discount for friends and family on full fares on our coach services.
* Life Assurance.
* Company pension.
* Employee Assistance programme.
* Private online GP service.
National Express is committed to creating an inclusive workplace that reflects the diverse communities we serve and we positively encourage applications from all sectors of the community.
We are a Disability Confident Committed employer and should you require any adjustments at any stage of the recruitment process, please let us know.
We reserve the right to close this advert early if we receive a high volume of applications before the advertised closed date.
Things to Note...
At National Express, we are really proud of our health and safety record and as a result, we operate a Drugs and Alcohol Policy applicable to all employees.
As part of your initial assessment, we will complete Drug and Alcohol testing and you may be subject to random tests during your employment.
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