At Wingstop, we’re not just in the chicken
business—we’re in the flavour business. Creating memorable experiences for our
customers and team is what we do best, and we’ve got the accolades to prove it (Sunday
Times Best Places to Work 2024 and Deliveroo’s Restaurant of the Year).
But our mission remains simple: BRING THE FLAVOUR.
We are looking for a Brand Partnerships Manager to
take Wingstop UK’s collaborations to the next level. This role is about connecting
the dots—sourcing and managing partnerships that are authentic,
culturally relevant, and community-first. You will handle inbound
opportunities, scout new collaborations, and execute partnerships that make an
impact.
This isn’t about chasing sponsorship money—it’s about
crafting the right relationships, ensuring every collaboration adds
value, is on-brand, and speaks to our audience. You’ll need to be a
natural relationship builder, a creative thinker, and a strategic
executor who knows how to make things happen.
If you’re deeply connected to music, culture,
entertainment, and brand marketing, have a strong Whatsapp of
industry contacts, and know how to hustle in this
space—this role is for you.
Why Wingstop?
At Wingstop, we believe in rewarding and investing in our
people. Here’s what we offer:
* Exclusive
Discounts: Enjoy 20-50% off when dining with friends and
family.
* Welcome
Pack: Start your journey with us with a Wingstop welcome pack.
* Paid
Birthday Leave: Celebrate your birthday with an extra day off, on us.
* Employee
Referral Programme: Bring talent to the team and earn rewards.
* Discount
Platforms: Access a wide range of retail, dining, and wellness deals.
* Flexible
Pay Options: Use Wagestream for on-demand access to earned
wages.
* Exceptional
Training & Onboarding: Begin your career with a structured
programme tailored to your role.
* Career
Development: Unlock training and growth opportunities to advance your
career.
* Professional
Uniforms: Look the part with our branded attire.
* Generous
Leave: Enjoy 25 days of annual leave plus bank holidays.
* Private
Healthcare: Benefit from private health insurance, including Vitality
at Work perks.
* Family
Support: Enhanced maternity and paternity leave for growing families.
What You’ll Do:
* Sourcing
& Securing Partnerships – Identify and pursue collaborations
that align with Wingstop UK’s brand values and audience interests.
* Relationship
Building – Develop and maintain strong relationships with brands,
agencies, artists, managers, creators, and industry partners.
* Inbound
& Outbound Opportunities – Manage inbound partnership
requests while proactively seeking and pitching strategic opportunities.
* Experiential
& Event Collaborations – Lead the planning and execution
of brand activations, events, and experiential marketing initiatives.
* Creative
& Strategic Execution – Ensure every partnership is strategically
sound, creatively strong, and culturally relevant.
* Contracting
& Negotiation – Draft, negotiate, and manage agreements to
ensure fair and clear deliverables.
* Cross-Functional
Work – Collaborate with internal teams (marketing, creative,
operations) to seamlessly execute partnership initiatives.
* Trends
& Market Insights – Stay ahead of emerging trends in brand
partnerships, experiential marketing, and cultural movements.
* Results
& Reporting – Measure the success of partnerships and provide
insights to optimise future collaborations.
* Observing
& Pitching – Proactively scouting and pitching new
opportunities that fit our brand.
* Networking
& Relationship Management – Meeting with potential partners,
attending events, and maintaining a strong industry presence.
* Managing
Partnerships – Handling existing collaborations, ensuring smooth
execution, and maximising their impact.
* Creative
Brainstorming – Developing innovative ideas for partnerships,
activations, and co-branded experiences.
* Project
Management – Overseeing the execution of partnerships, from
initial discussions to final delivery.
* Reporting
& Analysis – Tracking partnership success, gathering
insights, and refining the approach.
What We’re Looking For:
* 3-5
years’ experience in brand partnerships, marketing, or
business development, ideally within hospitality,
entertainment, or music.
* Strong
industry connections – A proven network within music,
culture, media, and entertainment that you can leverage.
* Creative
& strategic mindset – The ability to identify, pitch,
and execute partnerships that align with brand goals.
* Experiential
& event expertise – Knowledge of event production,
activations, and experiential marketing.
* Commercial
acumen – Ability to negotiate contracts and structure
win-win partnerships.
* Relationship-driven –
Strong interpersonal skills and the ability to build genuine,
long-term partnerships.
* Knowledge
of the UK cultural landscape – Deep understanding of youth
culture, music, food, and lifestyle trends.
* Strong
organisation & execution – Ability to juggle multiple
projects, stay organised, and get things done.
* A
passion for Wingstop – Understanding our brand, audience, and
what makes us stand out.
Commitment to Diversity and Inclusion
We celebrate individuality and are dedicated to fostering a
diverse and inclusive workplace. As an equal-opportunity employer, we are
committed to creating a supportive environment for all. If you require any
adjustments during the recruitment process to perform at your best, please let
us know—we’re here to assist you.
Ready to Add the Flavour?
If this opportunity aligns with your skills and career
goals, we encourage you to apply. Join us in bringing the flavour and
making a real impact!