Position: Sales Coordinator Reports to: Managing Director Base at: TF13 6DH, Much Wenlock, Shropshire Hours of Work: Monday to Thursday: 9:00 am - 4:00 pm Friday: 9:00 am - 3:00 pm 30 minutes for lunch Holidays: 15 statutory days (including bank holidays) and 18 discretionary days per annum. Salary: £25,000 - £30,000 DOE Commission on new business Bulldog Security Products Ltd is hiring Sales Coordinator to join their growing team. Job Purpose To plan and carry out daily marketing and sales activities to maintain and develop sales of Bulldog Security range of equipment to new and existing accounts. Given the dual focus of the role (servicing current customers and developing new business), the position appeals to someone with strong interpersonal skills, a proactive approach to sales, and an ability to balance relationship management with lead generation. Key Responsibilities Develop new sales opportunities using outbound cold emails, cold calls, and following up on leads within targeted sectors and industries. Respond to and follow up on sales enquiries using appropriate methods. Maintain and develop relationships with new and existing customers through ethical sales methods, tailored propositions, and effective internal communication to optimise service quality, business growth, and customer satisfaction. Plan and prioritise personal sales activities and customer interactions to achieve agreed business objectives, including cost management and sales targets. Handle telephone enquiries and visit key accounts when necessary. Record all relevant sales leads and maintain a system to ensure follow-up calls are consistently made. Represent the company at trade shows to promote products and interact with the public and trade professionals. Adhere to the company’s health and safety policies. Undertake additional office duties and provide holiday cover as required. Required Skills and Experience Proven experience in sales or a similar administrative role is preferred. Strong organisational skills with the ability to manage multiple tasks simultaneously. Excellent verbal and written communication skills. Proficiency in Microsoft Word, Excel, and CRM software. Attention to detail and a commitment to high-quality work. Ability to work independently and collaboratively as part of a team. Experience using social media platforms to identify potential customers and generate leads. Flexible and positive attitude with strong self-motivation