312 - Brand Development Manager (North West England) (On Trade)
Posted: 14/03/2025 14:34 Salary: DOE Location: Remote Worker Level: Core - Sales Deadline: 01/01/9999 23:59 Hours: 35.00 Benefits: Benefits Job Type: Permanent
Brand Development Manager (On Trade) – Whisky & Gin Sales
Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’
We appreciate and value your interest in this opportunity with Ian Macleod Distillers. We own some of the world’s best-loved brands including Glengoyne, Tamdhu, Rosebank and Edinburgh Gin. Please browse our websites and social channels and immerse yourself in our award-winning portfolio of brands.
Location: North UK (Manchester-based, with travel to Leeds & Liverpool)
Salary: Competitive + Bonus + Benefits
Must have: Full, clean driving licence
What You’ll Be Doing:
* Winning & Growing: You’ll secure and manage premium-prestige independent Free Trade accounts, expanding our footprint in the On Trade sector.
* Strategic Selling: Work alongside RTM, National Accounts RSMs, and IFT BDEs to smash KPIs and exceed budgets.
* Building Relationships: Develop long-term partnerships with wholesalers, operators, and key industry players.
* Spotting Opportunities: Identify and capitalise on new business prospects, using your commercial acumen to drive sales and distribution.
* Representing Ian Macleod Distillers: Be the face of our brands across the trade, championing our portfolio with passion and expertise.
Who We’re Looking For:
* A commercially savvy, results-driven sales professional with a deep understanding of the whisky and gin market.
* Someone with a strong track record in On Trade sales, particularly in the independent Free Trade sector.
* A skilled negotiator and deal-maker, confident in securing profitable partnerships.
* An excellent communicator with a knack for building lasting relationships and influencing key stakeholders.
* A proactive, adaptable team player who is always seeking new and better ways of working.
This is more than just a job - it’s an opportunity to make a real impact in a business that’s passionate about what we do. You'll be very much 'In Good Company'!
If you’re ready to take your career to the next level, we’d love to hear from you!
Apply now and let’s toast to your success!
Applications are invited by clicking on our portal and submitting your CV, answering some key questions and submitting a tailored cover letter, clearly outlining why your skills and previous experiences are a perfect fit to what we are looking for.
***No Agency Contact***
Proudly supporting the #OpenToWork movement.
JOB PROFILE
Job Title: Brand Development Manager (On Trade)
Department: UK Sales
Reports to: Sales Controller, On Trade
ROLE SUMMARY
A commercial and innovative On Trade salesperson, with strong whisky and gin knowledge to manage and win premium-prestige Independent Free Trade accounts within the On Trade.
ROLE DESCRIPTION
Responsibilities
* Customer management c 150 accounts (including groups <20 sites).
* Take full account management responsibility including discretional investment for allocated accounts.
* Work within segmentation model and achieve targeted product mix.
* Use all Customer Systems and Portals daily to load pricing, forecast, promotions, OOS issues, Sales and ROS.
* Collaborate with supply chain on forecasts using customer data analysis of demand forecasting and admin.
* Review and adjust plans against call and customer targets, building solutions to challenges and opportunities.
* Ensure effective use of CRM including quality of data, usage and reporting.
* Build and implement territory plan and feedback market opportunities and risk to Controller.
* Work with Head of Whisky Development to elevate Ian Macleod’s status as the go-to, independent whisky distiller.
* Work with Customer Marketing, Brand, Advocacy and Distillery teams to delight consumers and customers.
* Ambassador for our Distilleries.
* Active in trade with a minimum of 4 days a week in trade.
* Continually update Industry & product knowledge.
PERSON PROFILE
Skills
* Extensive knowledge of Whisky, Gin and premium/prestige spirits market.
* Experience of growing brands in premium & prestige On Trade.
* Skilled negotiator.
* Cross-functional excellence.
* Commercial acumen and P&L understanding.
* Expertise in opening new business.
* Ability to develop long-term and effective customer relationships.
* Passion for building performance.
* On Trade network.
* KPI Driven.
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