Are you a passionate digital marketing professional with a deep understanding of Paid Search strategies? Do you want to play a pivotal role in shaping the future of search for two iconic brands, Toyota and Lexus? If so, this is the perfect opportunity for you Key Responsibilities: Stay Ahead of the Curve: Continuously monitor and stay informed on the latest developments in the search landscape and opportunities, ensuring that TGB remains competitive and cutting-edge in all things Search. Understand Consumer Behaviour: Keep a pulse on shifts in consumer behaviour that impact search activity across key TGB operational areas, including purchase journeys. Lead the Search Strategy: Take ownership of implementing and evolving the TGB Search Strategy, including managing all Paid Search and SEO activities, collaborating with internal teams and stakeholders, and ensuring alignment with business goals. Manage Paid Search: Oversee all Paid Search agency activities—briefing, reporting, and ensuring seamless collaboration with internal stakeholders for optimal results. Drive SEO Initiatives: Work closely with the website teams to integrate SEO best practices into the search space, aligning with broader TGB objectives. Be the Go-To Expert: Act as the primary point of contact for all search-related questions and requests, working across TGB and the wider Toyota organisation to provide valuable insights and guidance. Cultivate Key Relationships: Manage key search partner relationships, ensuring TGB is at the forefront of new tests, betas, and industry shifts. Collaborate on Business Priorities: Work alongside the Brand Consideration Manager and the Performance Marketing team to make data-driven recommendations on adjustments, ensuring alignment with business objectives and delivering on KPIs. Adapt to a Cookieless Future: As the digital landscape shifts, define and manage the roadmap for Paid Search strategies, ensuring that reporting and testing align with emerging trends, including the move towards a cookieless future. Monitor Performance: Collaborate with performance marketing and wider team to define and deliver comprehensive quarterly and annual reviews of search activities, measuring progress against objectives and reconciling time and media spend. Maximise Agency Performance: Lead the way with agency relationships to ensure best practices are followed, outputs are of the highest standard, and continuous improvement in search strategy is achieved. Budget Management: Support the management of a multi-million-pound Search budget, ensuring maximum value is derived, and assist with financial reconciliations, transfers, and budget planning for FY25. Audit and Improve: Conduct regular audits of agency performance with third-party assessments, ensuring ongoing improvement, efficiency, and advancement of search strategies. What We’re Looking For: Strong experience in managing both Paid Search and SEO strategies within a fast-paced, data-driven environment. In-depth knowledge of the search landscape, including trends, tools, and platforms. Excellent communication skills, with the ability to collaborate effectively with stakeholders at all levels. Proven experience in managing budgets and financial processes. A proactive and strategic mindset with the ability to lead cross-functional teams and deliver results. Strong analytical skills, with the ability to turn data into actionable insights. Role Details: £40,000 - £45,000 Permanent Near Epsom, Surrey (location is most easily reached by own transport) Hybrid working (3 days a week in the office) ASAP start Generous benefits package (Performance related bonus, Pension, access to their car scheme, Birthday voucher, Workplace Nursery Benefit & Cycle Scheme, holiday purchase scheme, discounted onsite gym membership, subsidised Café and Canteen, 25 days holiday all bank holidays) Why TGB? This is a unique opportunity to work with two world-renowned brands in a dynamic and innovative environment. You’ll have the chance to influence the future of digital marketing strategies while working alongside a talented and passionate team. Plus, we offer a competitive salary and benefits package, along with opportunities for career growth and development. If you’re ready to make an impact in the digital space and drive search excellence for Toyota and Lexus, we want to hear from you Apply Now