Brand Manager, GTR - Dewar’s (Maternity Cover 12 months)
YOUR OPPORTUNITY
A great opportunity to be part of the Global Travel Retail marketing team as a Brand Manager on Dewar's. A key strategic priority within the business, and fundamental to the success of GTR. You'll be leading the brand from a Global perspective within the channel, having the chance to make a real impact and see the brand come to life in our key markets. You'll be based in London (Spitalfields) and will be expected to travel on occasion.
ABOUT YOU
You're a natural communicator, who can effectively multi-task and navigate complexity with ease. You rise to a challenge with a can-do attitude and really champion our 'FAMILY' culture pillar; being a real team player who works collaboratively with all teams.
RESPONSIBILITIES
WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE:
* Lead FY27's IAP development for Dewar's + work cross-functionally to monitor FY26's execution.
* Support the development + execution of the 3-year innovation pipeline for Dewar's; in partnership with the Global team.
* Develop compelling activation toolkits that translate Global campaigns/launches into high quality executional activations in GTR.
* Partner with Customer Marketing + Commercial teams to assist in planning and delivering their activities with key customers.
* Help support the Revenue Growth Management agenda for Dewar's.
* Monthly brand performance analysis - knowing the drivers + drags of performance and putting action plans in place where needed.
* Maximise the value generated in GTR and leverage the Picture of Success initiative to deliver measurable improvements in the quality of execution, P&L performance uplifts and positive ROI.
* A&P budget management - builds and manages spend vs. plan to ensure budgets are appropriate and sufficient to deliver strategic goals.
SKILLS
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:
* 3-5 years of experience in Marketing (Category Management, Consumer Marketing, Purchaser/Shopper Marketing and/or Product Innovation).
* Campaign management (from briefing through to execution); being able to manage external agency relationships with ease.
* Leading Innovation launches (build of P&L's for each gate, working with Global on product development (including packaging design), building sell-in decks; and working hand-in-hand with Commercial on the Commercialisation of each launch).
* Strong commercial acumen (numerical/analytical skills); with a full understanding of the P&L.
* Good creative eye & attention to detail - being able to deliver high quality toolkits for our Customer Marketing teams to implement within their markets.
* Digital marketing/E-comm experience.
* Ability to contribute to the development of a media plan.
* Very strong communicator - being able to manage key stakeholders across different regions/functions both within & outside of GTR.
* Proficiency in English language skills.
* Having worked across international markets is an advantage.
PERSONAL QUALITIES
* You are pro-active with a can-do attitude - you're able to navigate through tough situations and complex challenges.
* You're a people person - you can build strong relationships across functions and work well within teams.
* You have a high level of self-awareness, are reflective and know yourself well.
* Mental agility: you can think strategically whilst also being execution focused.
* Belonging: you have a strong capacity to create a culture of ‘Belonging’.
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
* Belonging: You have a strong capacity to create a culture of ‘Belonging’.
* Self-Awareness: You have high levels of self-awareness.
* People Agility: You bring a deep ability to understand and relate to people.
* Results Agility: You demonstrate consistent delivery of results.
* Mental Agility: You can think critically to penetrate complex problems.
* Change Agility: You have a deep natural curiosity and ability to effectively deal with change.
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly.
Perks of Working for us
* Competitive Pay Package.
* Competitive Holiday/Paid Time Off.
* Retirement/Pension Plan.
Health & Wellbeing
* Medical, Critical Illness, and Life Insurance.
* Calm Meditation App subscription (free).
* Employee Assistance Programs.
* Best-in-class, family-friendly, and inclusive leave policies.
Careers at Bacardi
We are a family-owned spirits company with more than 160 years of heritage.
About Us
Bacardi is the world´s largest privately-held international spirits company.
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