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Freelance Social Media Executive, Swindon
Client: The CFO Centre UK
Location: Swindon, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: b702c68de7b5
Job Views: 7
Posted: 02.03.2025
Expiry Date: 16.04.2025
Job Description:
The CFO Centre is the UK and Global Number 1 provider of part-time Financial Directors to SME businesses. Founded in 2001, The FD & CFO Centre is a fast-growing organisation now made up of over 1,000 people, on 5 continents, across 19 countries, and operating in 92 regions. The business is structured so that our clients can enjoy the combined skills, contacts, and experience of our entire national and international FD/CFO team without the cost of employing a full-time FD/CFO.
Responsibilities:
Social channels
* Predominately LinkedIn, but could also refresh our Instagram social management with a much lighter touch.
Planning
* Pull together a social content calendar for the year that reflects the wider marketing plan to help deliver key messages and support for campaigns. Calendar would also need to include key internal and external dates.
* Scheduling - using HubSpot to schedule posts from CFOC and RDs (where applicable) for consistency.
Content Creation
* Looking at 2-4 posts per week - some will be around campaigns, others might be around more topical stories (based on plan).
* Content writing for posts or working with our copywriter depending on the content.
Community management
* Being proactive with timely engagement - likes, shares, comments on posts that are relevant to us, or things we've been tagged into.
* Answering direct messages and questions.
Team
* Work with the digital lead as the main point of contact, however, have a link in with the wider team.
* Work with the Digital Lead on any paid social activity.
* Collaborate with internal marketing to brief the creatives needed to support social activity.
Reporting
* With the Digital Lead, monitor how content is performing - through impressions, reach, engagement, and clicks, and make recommendations.
Requirements:
* Minimum 2 years experience in social media management (Essential), ideally in B2B.
* HubSpot CRM experience (Desired).
* Ideally able to commute to Swindon to build relationships with the team (Desired).
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