Area Sales Manager - NORTH
Summary: This position is responsible for the market development and customer growth of our POPCAKE COMMERCIAL & ASHWOOD’S business within an assigned territory, through a combination of sales prospecting, sales presentations & proprietary equipment placement.
The role is remote based and reports directly to our Head of Sales – UK/Ireland.
Primary duties and responsibilities:
Sales & Revenue Generation:
* Identify key opportunities, develop target accounts, establishing initial customer contacts, delivering over-the-phone, online & in-person sales presentations & product demonstrations with key decision makers (General Managers, Executive chefs, F&B Directors, Purchasing managers etc.) in the assigned territory.
* Closing the sale and placement of Free-on-Loan (FOL) equipment, coordinating the commissioning of the related equipment (Pancake machines, warmers, jam dispensers, honey displays) with our Customer Service Team, work with chefs and F&B operators on how best to present and use our products to maximise sales.
* Maintain relationships & annually grow revenue with existing customers in the assigned territory.
* Achieve quarterly results in line with the Company’s annual sales objectives & personal KPIs.
Territory Management:
* Plan and execute sales strategies to maximise opportunities within assigned territory.
* Regularly visit customers and prospects to present and demonstrate products/services.
* Manage the sales pipeline, forecast sales, and provide accurate reporting to management.
Account Management:
* In conjunction with the Customer Service team handle customer queries, concerns, and call outs promptly and effectively.
* Offer tailored solutions to meet customer needs to increase revenue of existing accounts.
Market Research and Analysis:
* Stay informed about market trends, competitor activities, and customer demands in the region.
* Provide feedback to the management team regarding market conditions and opportunities.
Administration and Reporting:
* Maintain up-to-date records of customer interactions, sales activities, and performance metrics.
* In a disciplined manner maintain accurate customer data and record relevant customer contact activity in the Company’s CRM.
* Provide regular sales & deal updates and report to Head of Sales.
Collaboration and Teamwork:
* Work closely with internal teams (e.g., sales, customer service & operations) to ensure alignment on company objectives.
* Participate in sales meetings, training sessions, and conferences as required.
Typical Customers:
* Marriott hotels, Hilton hotels, Accor Hotels, independent hotels & Hotel Management Groups, Airline Lounges, Education (Schools, Colleges), Healthcare (Assisted living) and all suitable foodservice operators specifically specialising in the buffet breakfast space.
* Networking within the Hotel, Hospitality and Food & Beverage industries, proactively using LinkedIn to develop relationships, build networks and drive overall business development.
Experience:
* Proven sales experience in a field or territory-based role.
* Experience in the related HoReCa sales field is advantageous.
* Excellent negotiation and closing skills.
* Strong understanding of sales techniques and customer relationship management.
Compensation:
* £32,000 - £35,000 base salary, OTE (with performance related bonus) of £45,000.
* Workplace pension contributions.
* 20 Days paid annual leave plus bank holidays.
* Mileage paid.
Computer Skills:
* Proficiency in Microsoft Office 365.
* Proficient with web-based presentation tools.
* Proficient with working with Zoho CRM or a similar CRM platform.
Other Requirements:
* Exceptional communication and interpersonal skills.
* Strong organisational and time management abilities with the ability to work independently.
* Ability to analyse data and generate actionable insights.
* Highly motivated and results driven.
* Resilient and able to handle rejection constructively.
* Willingness to travel extensively within the assigned area.
* A valid UK driving license & own vehicle (mileage paid).
* Eligibility to work in the UK.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Sales and Business Development
* Industries: Internet Publishing
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