Internal Job Title: PR & Content Manager
Location: Hybrid (Thame)
Job Reference No: 3602
Job Purpose:
The PR & Content Manager will be responsible for managing Lucy Electric’s PR and content, with the goal of increasing top-tier earned media/social exposure and clearly articulating the value of our technical solutions. This role will be critical in furthering the overall marketing communications strategy.
Lucy Electric’s marketing function is evolving, this role is a brilliant opportunity for an ambitious and diligent individual to join a strong team of marketing and product management professionals, to build an exciting marketing career within the business.
The role will interact with multiple parties across the company including the International Marketing team and Lucy Electric’s Leadership team.
Business Overview:
Lucy Electric is an international leader in intelligent secondary power distribution products and solutions, with features such as remote operation and monitoring. Linking energy generation to consumption, the business specialises in high-performance medium and low-voltage switchgear for utility, industrial and commercial applications.
Job Context:
It is essential that the Lucy Electric brand is perceived as credible, trusted, and forward-thinking in relation to strong competition in the market from larger rivals and local players. The development and ongoing implementation of an integrated global marketing communications strategy plays a pivotal role, underpinning Lucy Electric’s performance and positioning it for long-term success.
The PR & Content Manager will uphold Lucy Electric’s corporate image whilst increasing brand awareness. Cultivate and maintain important relationships with media professionals, find press opportunities (inc. customers) and amplify Lucy Electric’s story across the regions:
* PR
* Testimonials: customer / CSR
Job Dimensions:
As a PR & Content Manager, you will play a crucial role in development, distribution, and strategic efforts of creating messaging to inform and delight audiences.
Working with:
* Global Head of Marketing Communications
* Regional Marketing Teams
* Global Product Management
* International Sales
* The Future Networks Team
* Lucy Group’s corporate communication team
Key Accountabilities:
Brand & Messaging
* Increase and sustain strong brand awareness: ensure consistent messaging and tone of voice across all PR and content initiatives.
* Brand guardianship: consistently implement the brand guidelines and voice across all channel and marketing materials.
PR
* Coordinate and propose public relations objectives: Plan and execute PR campaigns that align with Lucy Electric’s strategic goals and drive brand awareness.
* Monitor PR campaign performance and make data-driven adjustments for improvement.
* Collaborate with agencies to ensure press releases, podcasts and conference coverage align with key company milestones and resonate locally.
* Nurture and leverage relationships with existing and potential media partners (vertical sectors).
* Highlight customer success stories to reinforce Lucy Electric’s market credibility through case studies, quotes and video interviews.
Collateral Production (Products & Services)
* Translate complex technical information into clear, persuasive marketing content that emphasizes strong value propositions.
* Launch collateral: Develop a variety of sales and marketing collateral, such as brochures, product catalogues, FAQs, datasheets, website content, social media and digital banner content.
* Support new product launches by collaborating with product and marketing teams to craft compelling value propositions and messaging that highlight key benefits.
* Create sales enablement materials, including toolkits that help the sales team and channel partners effectively market products and solutions.
Content development and management
* Create and oversee content for digital platforms, ensuring that the website and social media channels have up-to-date and engaging information.
* Monitor social media channels for engagement opportunities and respond to comments and queries to boost brand interaction.
* Develop compelling narratives and content that align with the company’s values and objectives: blog posts, articles, and white papers.
* Lead video storyboarding and manage third-party agencies to produce videos, lifestyle imagery, and instructional guides.
* Produce stories that highlight Lucy Electric’s impact on the community and industry.
* Work closely with the Head of Central Marketing Communications and Digital Marketing Manager to seamlessly integrate PR content into digital channels for maximum reach.
* Produce multimedia content to promote LE’s offerings and manage the central library to ensure regions have up-to-date information.
* Manage and protect Lucy Electric’s trademarks, ensuring correct usage and safeguarding brand assets across all platforms and communications.
Budget Management
* Manage the budget expenditure tracker (Photography/Videography/Digital Assets).
Qualifications, Knowledge & Experience
The role requires a proactive and organised person with a creative mind and can-do attitude. Excellent communication skills and a flexible approach are essential to the role.
Minimum Qualifications, Knowledge, and Experience
* Experience in PR, content curation (digital) – mandatory.
* Exceptional command of written and spoken English - mandatory.
* AI tool experience: AI writing assistants such as Jasper, Copy.ai, and Rytr. Image and video generators such as DALL-E 2, Midjourney.
* Strong computer skills with a high level of proficiency in digital platforms and content management platforms (LinkedIn, WordPress, Trello).
* Excellent interpersonal and business communication skills.
* Exceptional organisational and time management skills.
* High level of initiative with the ability to self-motivate.
* Works well independently and in team settings.
* Ability to travel around the UK & internationally.
* Able to work effectively with people from different cultures / backgrounds.
* Able to work under pressure & to challenging deadlines.
* Willingness to learn and develop.
* Ability to confidently motivate and provide direction to a cross-functional team.
* Creative thinker and doer.
* Maintain a high level of self-motivation and independence.
Does this sound interesting? We would love to hear from you. Our application process is quick and easy. Apply today!
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