CRM Executive
Department: Marketing
Employment Type: Full Time
Location: Cardiff
Description
CRM Executive - Hybrid - 2 days per week in Cardiff office
About us
In 2002, we became the first insurance comparison site. Our purpose? To make the process of sorting your insurance, utilities or personal finances as easy as possible.
We’re part of RVU, a group of online brands that include Uswitch, Tempcover, and money.co.uk. As a group, we use our shared knowledge to empower people and help them make decisions confidently across a range of household services.
About the role
This is an exciting opportunity for a CRM Executive to join our team at Confused.com. We’re at an exciting point in our journey as we look to move our CRM to a more omni-channel approach, utilising email, SMS, push notifications & onsite personalisation.
This position is perfect for candidates with hands-on email and CRM marketing experience. We’re looking for someone who wants to take their career up a level with more responsibility, project ownership, and who are looking to challenge themselves driving CRM to the next level. Day to day, you’ll be working in a fast-paced, multi-channel environment.
What you'll do
* Developing and implementing automated customer journeys
* Deploying tactical campaigns
* Working with a broad range of stakeholders inside and outside the team
You’ll also be independently coming up with new creative ways to:
* Improve performance
* Optimise the best ways to target and reward existing customers - whether it’s via email, SMS, or push notifications
* Finding new opportunities to target customers
What we're looking for
Essential:
* Ability to create automated multi-channel user journeys and complex workflows in a Customer Engagement Platform (CEP) to support objectives of improving engagement and conversion
* Good understanding of data management, analysis, and reporting such as Google Analytics and Tableau
* Ability to build strong working relationships with key stakeholders within the business areas and the wider business to deliver timely and effective campaigns
* Strong planning and organisational skills, with proven ability to work to strict deadlines and manage multiple channels and campaigns simultaneously
Desirable:
* Experience using Braze or similar CEP
* Knowledge of automated lifecycle programs, dynamic content, testing methodologies, and inbox placement
* Experience building SMS, push notifications, and in-app campaigns
* Basic email HTML coding experience
* Experience working within the insurance or finance market
* Experience working with retention and loyalty programmes
You don’t need to tick off everything on this list - so don’t let that hold you back from applying. We want to make sure you’re learning plenty during your time with us!
Our commitment to you:
At RVU we believe that we can be the change we wish to see in the world. We hold ourselves accountable to being open and inclusive teammates and community members. We embrace our differences and are committed to creating an inclusive environment that reflects the world we live in.
What we offer
We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to:
* 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
* A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
* Employer matching pension contributions up to 7.5%
* A one-off £300 “Work from Home” budget to help contribute towards a great work environment at home
* Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life
* 25 days holiday (increasing to 30 days) + 2 days “My Time” per year
* Private medical cover, critical illness cover, dental plans, and employee assistance programme
* Free gym access
* Employee discounts programme
* A healthy learning and training budget to support your development
* Electric vehicle and cycle to work schemes
* Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected
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