Senior Digital Analyst £55,000 bonus & generous benefits Edinburgh – Hybrid Forward Role are excited to be working with a innovative financial services business, who are expanding their dynamic digital function and looking for their newest Digital Analytics superstar. As the Senior Digital Analyst, you will collaborate with a talented group of analysts, and other stakeholders to uncover insights that drive innovation and deliver meaningful results for customers and the business alike. This is your opportunity to join a well-established business at an exciting time, where you can really put your stamp on something and make an impact. You will be working within a high-performing team, in an inclusive and supportive environment with access to various training and development opportunities. Role & Responsibilities as a Senior Digital Analyst Utilising digital data you willInvestigate and analyse website traffic, conversion metrics and customer behavioural data to provide actionable recommendations and driving digital optimisation, and improving the user experience. Build impactful dashboards and regular reports to highlight trends and inform decision-making. Leverage data visualisation tools to make complex data accessible to all stakeholders. Lead on experimentation and testing programmes (A/B Testing and MVT) to identify and implement opportunities for improved user experiences and higher conversion rates Partner with teams across marketing, product, and technology to ensure analytics align with broader business goals, effectively communicating insights to non-technical audiences. Skills & Experience: Experience in a Digital Analytics role, working with on-site and customer data Advanced user of Adobe Analytics or GA4, ideally with Tag Management knowledge A good understanding of A/B testing would be desirable, but not essential Excellent communication, presenting insights to diverse audiences (technical/non-technical) in easily digestible way. Passionate about the customer and delivering seamless digital experiences. Ability to thrive in a fast-paced environment, prioritising tasks that drive maximum impact. Basic coding experience with HTML, CSS and JavaScript is desirable, but not essential. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency. ADZN1_UKTJ