Are you a driven, commercially focused CRM Executive?
If so this role could be for you..
Here at Iceland were different. We care. Were not a dull stuffy corporate. Were one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on.
Purpose of the role:
Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers
Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication
Coordinate with Trade Managers and design resources to procure creative assets.
Coordinate with wider marketing and Trade teams to develop campaigns and share results
Manage relationship with UX and design team to share learning and drive engaging content
Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.
Apply knowledge of best practice ecommerce
Skills:
Ideally experience in creating CRM communications
Experience with A/B testing
Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications
Knowledge of CRM best practices and benchmarks
Retail industry preferred although not essential
You need to be results driven and commercially aware
You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment
Experience:
You need to have excellent attention to detail
An excellent communicator with strong verbal and written skills
Key Stakeholder management
Agile and responsive to trading requirements
Comfortable with working under pressure
Specialist skills and knowledge:
Strong understanding of CRM cross sell/upsell techniques essential
Strong understanding of campaign implementation - essential
A/B testing essential
Marketing automation tool experience - preferred
Salesforce Exact Target/Marketing Cloud experience preferred
Google Analytics Essential
Excel - Essential
Make a difference to your career, we expect a lot but youll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.
Alongside this we can offer you:
15% discount in Iceland stores
30% discount at Club Individual Restaurants
33 days holiday (including bank holidays)
Pension (NEST)
Free onsite parking
Onsite electric car charging ports
Subsidised staff restaurant and Costa Coffee
Christmas vouchers
Refer a Friend Scheme
Christmas Savings scheme
Discounted dry cleaning
Long service awards
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