We are actively recruiting for a Sales Manager or a Business Development Manager for a client in Coventry. Role Description: The Sales Manager will drive revenue growth through direct and indirect sales, leveraging a network of distributors. This role requires a seasoned sales professional with experience leading sales departments or entire sales functions. Key responsibilities include improving sales processes, capturing key sales data, and enhancing market offerings. Key Responsibilities: Develop and track KPIs to drive sales process improvements. Work independently post-training, while mentoring junior sales team members. Negotiate favourable terms with resellers and achieve desired margins. Present preventive solutions to clients at all seniority levels. Collaborate with various teams to deliver impactful pitches and secure business. Represent customer needs internally to ensure product-market fit. Meet and exceed personal revenue targets. Create compelling case studies and proposals. Travel for customer surveys, demonstrations, and briefings. Use industry networks to establish brand presence and expand market share. Manage and review external distributors and resellers.Skills and Experience Required: Proven track record in selling Health & Safety products/services across various industries. Experience in driving sales growth, particularly with physical products and SaaS. Ability to deepen customer relationships and ensure repeat sales. Proficiency in delivering impactful client solutions. Quick learner with competitor intelligence. Expertise in post-campaign analysis for revenue retention and growth. Strong research and sales opportunity conversion skills. Experience working with multidisciplinary teams. This role is ideal for an articulate, confident professional capable of winning over clients and fostering trust in a market-disrupting product. If this sounds good to you, please apply for more information or contact us directly