Carlisle Support Services is looking for a Communications Executive, to be responsible to steer the development and implementation of a comprehensive multi-channel strategy (from traditional media to social media) for internal and external communications for all business entities of Carlisle Support Services. The aim is to effectively communicate Carlisle’s narratives and services, enhancing reputation, increasing brand likeability, and visibility among various stakeholders including internal employees, media, prospects and existing customers, and general public.
Responsibilities
1. Develop and implement a forward-thinking external communications strategy aligned with the strategic objectives of the organisation, securing industry relevant media coverage.
2. Develop and deliver upon an internal communication strategy and plan, which by its very essence, will be the lifeblood of communication throughout our organisation, providing an effective flow of information between team members bottom-up and top-down, helping to foster employee engagement, retention, and empowerment.
3. Elevate Carlisle Support Services through the development and implementation of creative approaches to attract media’s attention and interest – through unique partnerships, tailor-made events or leaning into trends in a way that is authentic to the brand as well as alternative comms materials.
4. Oversee and manage the sign off process of all communications materials to ensure consistency in the storyline, events, social media plans and other communications for both internal and external audiences.
5. Organise high-profile events to enhance brand and service perception in the facilities sector and beyond.
6. Serve as a brand ambassador, to establish and nurture strong connections with media outlets, journalists, and content creators to foster positive media coverage and secure interviews and feature stories to enhance Carlisle Support Services’ visibility.
7. Remain informed about industry trends and beyond to produce regular thought leadership articles and white papers that enhance the brand’s equity and drive enquiries.
8. Oversee the efficient allocation of resources, including budget and technology, to support the communication strategy effectively and achieve budget targets.
9. Maintain company-wide procedures for Marketing including Business and Social Networking and External Communication Policy.
10. Work collaboratively with the creative team to develop creative briefs and guide direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
11. Maintain and grow partnerships with chosen suppliers.
12. Maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
Requirements
1. Have a minimum of 3 years experience in a B2B marketing communications role.
2. Have a journalism, communications or marketing related degree.
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