CRM Executive
Leatherhead, Surrey
£35,000
We are the number 1 professional skincare brand globally and we are passionate about bringing everyone skin confidence. At Dermalogica, we are on a mission to create respect and success for the professional skin therapist and aesthetic practitioners through Skin Centres, Spas, Medi Clinics, and Wellness Centres. Our brand DNA is delivered through outstanding business support, excellent education, and revolutionary products in the hands of expert practitioners.
As CRM Executive, you will take the lead for our email and messaging communications.
This is an exciting opportunity to own the strategy and execution of campaigns that connect, educate, and inspire our most loyal and engaged fans. As the driving force behind our direct communication efforts, you'll play a pivotal role in strengthening customer relationships and driving growth through impactful, personalised messaging.
The responsibilities of the CRM Executive:
1. Lead and deliver the end-to-end email and SMS strategy.
2. Plan the email content calendar, ensuring a minimum of 15 email sends per month, working 1 month ahead.
3. Responsible for the email process from planning, creative briefing, and deployment via our EPS, ensuring all campaigns are sent on time.
4. Closely collaborate with ecommerce, marketing, and education teams to ensure multi-channel content in campaigns.
5. Collaborate with the creative team on requirements, amends, and creative ideas to ensure all customer-facing communications are elevated and relevant.
6. Responsible for all email campaign copywriting.
7. Decide segmentation and targeted messaging for all campaigns via our EPS.
8. Lead the email testing strategy from planning, implementation, and analysis.
9. Weekly reporting; extracting data from the ESP and data reporting tools, updating reports, and dissecting results.
10. Ongoing management reporting on email results with granular analysis by segment and campaign.
11. Distribute quarterly email results and insights.
12. Ongoing testing of the quality and consistency of email data capture across all touchpoints.
13. Flow management: continuous optimisations of all current transactional and educational flows.
14. Implement new flows to our portfolio to drive additional always-on revenue, reporting on success and challenges.
15. Work with the senior CRM manager on the Dermalogica members loyalty programme.
16. Support the senior CRM manager with ad hoc projects for other channels outside of email.
Do you have the below skills?
1. Extensive knowledge and understanding of the email marketing channel; ideally within the retail sector.
2. 2+ years’ experience using an ESP; preferably with Klaviyo email and SMS/MMS marketing.
3. Confident using Excel.
4. Confident in using Photoshop/Figma/Canva.
5. Able to work reactively based on trends or omnichannel support.
6. Analytical background and enjoyment working with data.
7. Excellent copywriting skills.
8. Ability to work to tight deadlines whilst remaining calm when under pressure.
9. Strong desire to learn with the ability to work independently.
10. An enthusiastic and proactive team player.
What is in it for you?
* Private Health Care with Vitality and Medicash.
* Life insurance with Legal and General which includes – Virtual GP with Health365, wellbeing and counselling, and Financial Protection.
* A 5% pension contribution from the company as well as access to a pension’s advisor.
* Your Birthday off work!
* 5 paid sick days per year.
* £70 monthly product allocation.
* Access to new product innovation before they hit the shelves so that you can experience the products first-hand.
* 30% off other Unilever Prestige Brands such as Hourglass, Living Proof, Ren, Murad, and Kate Somerville.
* Access to Unilever Discounts, an online shopping website discounts on multiple high street brands.
* The opportunity for growth and progression; we really invest in your personal development through our Learning and Development platforms.
* Treats in the office such as our Free Ice Cream Fridge and regular complimentary skin treatments.
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