Head of Design – Chester – Consumer Goods/Lifestyle Brand
About the Role:
In this role, you will be instrumental in defining the company’s visual identity and steering its creative vision. Leading a multidisciplinary team, you will be responsible for creating designs that not only resonate with customers but also drive business performance across all channels.
Key Responsibilities:
* Creative Leadership: Set the strategic vision for the brand’s design language, visual style, and tone, ensuring consistency across all touchpoints. Lead and inspire a creative team to deliver standout work.
* Sales-Focused Design: Use design as a strategic tool to boost sales by ensuring that all promotional activities and product launches communicate effectively to customers.
* Integrated Marketing: Oversee the development of marketing campaigns across various channels, ensuring cohesive messaging and maximum reach.
* Data-Driven Optimization: Continuously evaluate the impact of design and communication efforts on customer behavior and sales, refining strategies based on data insights.
* Team Development: Support, mentor, and empower your team to reach their full potential, fostering a positive and collaborative working environment.
* Commercial Savvy: Balance creative innovation with commercial outcomes, managing budgets effectively and negotiating with suppliers to ensure cost-effective solutions.
* Strong expertise in creative strategy and communication
* Experience developing and maintaining design systems
* Advanced proficiency in Adobe Creative Suite
* Proficient in budget management
* Skilled in graphic design, photography, film, and animation art direction
* Experience building and managing brand guidelines
* Knowledge of customer experience and packaging design
* Proven ability to lead advertising campaigns across multiple platforms
* Strong leadership, stakeholder management, and project management skills
If this role looks like a good fit for you please send across your CV to louise.phelan@digitalgurus.co.uk. I would love to hear from you!
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