Marketing & Sales Data Analyst required for a progressive manufacturing & retail business. An exciting opportunity has arisen for a Data Analyst to join a small, friendly marketing team based near Swaffham. This role is ideal for a data-driven professional with a background in digital marketing or marketing analytics, looking to shape the future of measurement and insights within a progressive and dynamic local business. The ideal candidate will have at least 12 months' experience in a similar analytical role, although entry-level graduate candidates with a strong aptitude for statistics, analytics or measurements & insights are also welcome to apply. Key Responsibilities for this Marketing Data Analyst role: Working closely with the Head of Marketing, design, collate and interpret datasets and performance reports, continually improving depth of insight to grow the business. Manage the PPC account, undertaking daily budget and performance decisions based on keywords, ad copy and campaigns across Google and Meta (Bing and Programmatic) Reviewing marketing channel and sales conversion performance by customer type, product, seasonality and cost dynamics Provide daily, weekly and monthly dashboard updates for the marketing team and senior stakeholders Champion the performance forecasting process by preparing datasets, based on historic performance and future ambitions Monitor and review targets for the PPC channel to support the formulation of SEO and paid social targets Highlight correlations, trends and insights based on a wide range of data sources using the in-house ERP system, Google Analytics and other digital tools (e.g. Screaming Frog, SE Ranking). Experience & Skills Required for this Performance Analyst role: A bachelor’s degree or equivalent qualification in Data Analytics, Marketing, Business, or related subjects containing statistical training Strong analytical mindset with the ability to gather and interpret data to generate insights Familiarity with advertising and analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads) Excel proficiency: Advanced skills required, including macros, pivot tables, formulas, and data visualization. Effective communication, writing, and teamwork skills to collaborate across teams A positive attitude and eagerness to learn and grow in a fast-paced environment Rewards and Benefits being offered: Salary up to £30,000 Contributory pension Health Shield payment Scheme Death in service payment (twice annual salary) Holiday entitlement that increases with length of service The opportunity to work for a company that is driven by it values and recognises that its people play a crucial role in its success If you are looking to grow your career in marketing and data analytics with a forward-thinking company, we would love to hear from you