Senior Marketing Analyst
Department: Data & Analytics
Employment Type: Full Time
Location: London
Description
At Uswitch, our goal is to be the UK’s favourite way to choose and manage home-life essentials - from broadband and mobiles to energy and insurance. As we continue to grow and expand our services, we are looking for talented individuals who share our passion for making a positive impact on people's lives. If you want to be part of a team that is transforming the way consumers navigate their household services, we would love to hear from you.
The role:
As an analyst, your input will be crucial in driving decision-making. We strive to simplify some of the most complex and daunting consumer marketplaces, to improve the lives of our customers. We give millions of people the information required to save thousands of pounds per year by helping them make more informed decisions about their utility bills and finance products at the right time.
We answer questions like:
* How do we most effectively let customers know when they could be switching to a better deal?
* How can we deepen our understanding of our customers to improve their experience with our marketing?
* How do we identify and prioritise the financial decisions that currently matter the most to our customers?
You will be the voice of our data - using it to influence and guide strategy, as well as identifying opportunities that may benefit the business. All our analysts work across the business verticals on a broad range of challenges and though you will start as a Marketing Analyst, you will have the opportunity to work on different challenges, projects and teams throughout your time with RVU.
What you’ll be working on:
You'll join our Marketing Analytics team - a team looking to understand and optimise all marketing channels from the effectiveness of Above The Line/Brand to improving the efficiency of key conversion drivers such as Paid Search.
Our ambition? To build a best-in-class customer experience. And you’ll play a leading role in helping us to achieve it by enabling us to understand our customers better, harnessing data and discovering insight across all our touch-points, campaigns and marketing activity.
Using tools and databases including Google sheets, BigQuery (SQL), Tableau, and Python you’ll tackle intriguing and exciting problems that we’re only just starting to understand, in order to:
* Measure, quantify and optimise complex marketing funnels and consumer journeys, within our energy, broadband, and mobiles businesses
* Explore funnel and customer data to derive new insights and recommendations for optimisation of emails and our digital channels
* Run tests to better understand the incrementality of our marketing channels and campaigns
* Collaborate with and influence the relevant marketing team members to make more informed data-guided decisions
* Monitor, report and diagnose trends in KPIs, automating wherever possible, and proactively finding risks and opportunities
* Communicate and present clearly to colleagues across marketing, commercial, finance and product
* Development of analytical tools and models to improve our analytical capabilities
What we look for:
* Strong SQL skills - experience with BigQuery is a plus. Strong Python skills is desirable or that you can demonstrate the capability and desire to develop this
* Experience in using analytical and data BI tooling such as Tableau (Git, dbt - nice to haves)
* Experience with, and passion for, digital and multi-channel marketing analytics
* Experience running tests and analysing tests, and understanding incrementality
* Experience building complex operational & financial models, synthesising recommendations, and presenting to senior executives
* Communication skills; scoping projects, disseminating results and instilling confidence in your work with key internal stakeholders of varied backgrounds
* Strong business acumen, prioritisation and urgency; understanding that not every task is urgent, but every day is
* An independent self-starter; good at working on your own as well as part of a collaborative marketing analytics team
* Intellectual curiosity; you have a desire to learn and continually improve
You don’t need to tick off everything on this list - so don’t let that hold you back from applying. We want to make sure you’re learning plenty during your time with us!
Here’s a flavour of what our analysts have been up to recently:
* Developed an in-house model to understand how to improve our Organic search performance
* Presented to the whole company about a new model on personalisation of the customer journey
* Supporting a company-wide initiative to develop and implement a factorisation model to give our customers more relevant content
Our commitment to you:
At RVU, we are dedicated to developing valuable, inclusive, and user-friendly products and services that deliver positive outcomes for all of our customers. To achieve this it’s essential that our teams reflect the diverse range of people in our community. We believe in being the change we wish to see in the world, by embracing our differences and holding ourselves accountable to being open and inclusive teammates and wider community members.
What we offer:
We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to:
* 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
* A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
* Employer matching pension contributions up to 7.5%
* A one-off £300 “Work from Home” budget to help contribute towards a great work environment at home
* Excellent maternity, paternity, shared parental and adoption leave policy, for those key moments in your life
* 25 days holiday (increasing to 30 days) + 2 days “My Time” per year
* Private medical cover, critical illness cover, dental plans and employee assistance programme
* Employee discounts programme
* A healthy learning and training budget
* Electric vehicle and cycle to work schemes
* Free in-office gym, accessible 7 days a week
* Free breakfast in the office daily
* You’ll be equipped with great technology (choice of Mac or Windows)
* Free access to the Calm and Peppy app for physical and mental health
* Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected
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