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News Alert, a leading web-based news channel in Pakistan, is hiring an experienced SEO Officer/Specialist to join their team. The successful candidate will work from their office in either Kharian or Gujrat. Key responsibilities for this role include implementing SEO strategies, keyword research, on-page optimization, link building, and performance analysis. This is a great opportunity to contribute to the growth of a prominent online news platform.
Job Title: SEO Officer / Specialist
Job Description
The ideal candidate will have a passion for optimizing website content, improving search engine rankings, and driving organic traffic growth. An SEO Officer / Specialist will be responsible for developing and implementing effective SEO strategies to enhance our online visibility and reach.
Key Responsibilities
* Conduct keyword research to identify high-value search terms and opportunities for content optimization.
* Optimize website content, including landing pages, blog posts, and product pages, to improve search engine rankings and organic traffic.
* Collaborate with the content team to develop SEO-friendly content that aligns with keyword strategy and user intent.
* Perform on-page SEO tasks such as meta tag optimization, URL optimization, and internal linking.
* Monitor and analyze website performance using SEO tools such as Google Analytics, Search Console, and SEMrush.
* Track keyword rankings, organic traffic, and other key SEO metrics to measure the effectiveness of SEO efforts.
* Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms.
* Conduct competitive analysis to identify strengths, weaknesses, and opportunities for improvement in our SEO strategy.
* Provide recommendations for website architecture, site speed, and technical SEO improvements.
* Collaborate with web developers to implement technical SEO enhancements and resolve issues.
* Develop and execute link building strategies to improve domain authority and increase inbound links.
* Create regular reports and presentations to communicate SEO performance and insights to stakeholders.
Qualifications
* Bachelor's degree in Marketing, Communications, Business, or related field.
* Proven experience as an SEO Officer / Specialist or similar role, with a strong track record of improving search engine rankings and organic traffic.
* In-depth knowledge of SEO techniques, algorithms, and best practices.
* Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Moz, Ahrefs, etc.
* Experience with website optimization and content management systems (CMS), such as WordPress, Magento, or Shopify.
* Strong analytical skills and the ability to interpret data to make informed decisions and recommendations.
* Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
* Detail-oriented with a focus on delivering high-quality work and achieving results.
* Ability to prioritize tasks and manage time effectively in a fast-paced environment.
* A passion for staying up-to-date with the latest trends and developments in SEO and digital marketing.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Marketing Services
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