SENIOR DIGITAL ANALYST (6 MONTH FTC) - LONDON UP TO £53,000 THE COMPANY I have partnered with a leading waste and sustainability business on a key Digital Analytics FTC. THE ROLE The successful Senior Digital Analyst responsibilities will include: Analyse digital platforms to bring customers into sales funnels, track drop-off from quote to order Optimise performance through sector-specific content and strategies to increase CTR Utilise digital data from platforms like GA4 and integrate it with internal datasets for insights Map complex customer journeys and process strategies to enhance digital performance Provide actionable insights on multi-touchpoint interactions, emphasizing the importance of A/B testing Blend customer journey insights with commercial objectives to align reporting with business needs YOUR SKILLS AND EXPERIENCE The successful Senior Digital Analyst will have the following skills and experience: Experienced across GA4 and a data visualisation tool (PowerBI/Looker/Tableau) Experience with BigQuery advantageous Forward-thinking, proactive, and focused on driving innovation in digital performance Strong commercial awareness and the ability to connect insights with business impact THE BENEFITS The successful Senior Digital Analyst will receive a salary of up to £53,000, plus an array of additional benefits. HOW TO APPLY: Please register your interest by sending your CV to Harry Mincer via the apply link below.