Job Title: Senior Digital Marketing Executive
Salary: £35,000 per year
Location: Manchester, UK
Website: www.koifootwear.com
About Us:
We’re KOI, the footwear brand disrupting the industry through our unique and creative designs. We inspire a narrative where everybody is free to be themselves and celebrated through our products and online community of likeminded individuals. Here at KOI, we do things differently, collaborating with iconic artists and brands that have never collaborated before; our product is the heart of the business and the forefront of everything that we do.
Position Overview:
The Senior Digital Marketing Executive will play a pivotal role, collaborating closely with the Senior Leadership team to conceptualize and implement an innovative digital marketing strategy across all key channels for accelerating our brand presence in the competitive fashion and footwear industry.
Key Responsibilities:
* Strategize and manage all digital marketing channels internally: This includes digital marketing (PPC, Meta, TikTok, Pinterest, and Snapchat), email marketing (campaigns and email flows), student discount, and customer loyalty program.
* Revenue Growth: Develop and implement digital marketing strategies to increase retail revenue and achieve sales targets.
* Data-Driven Decisions: Utilize data to assist all teams in strategy formulation.
* SEO: Manage all aspects of SEO and make SEO improvements to the website, including website optimizations and keyword search ranking improvements.
* Trade Meetings: Attend weekly trade meetings to provide feedback and updates to relevant teams on the performance of all digital marketing channels.
* Email Marketing: Manage and optimize email marketing strategies to maximize customer retention and engagement, liaising with the creative team to strategize and deliver weekly campaign and flow emails.
* Customer Loyalty Program: Oversee and optimize customer loyalty strategies to maximize customer retention and engagement.
* Feedback Loop: Provide insights to the Buying, Operations, Creative, and Merchandise teams based on performance data and market trends.
Day-to-Day Responsibilities:
* Manage all digital marketing channels in-house, including PPC, Meta, TikTok, Pinterest, and Snapchat.
* Manage a monthly digital marketing ads budget and allocate this across all channels to generate the strongest ROAS.
* Attend weekly trade meetings to align on objectives and strategies.
* Provide insights to the Buying, Operations, Creative, and Merchandise teams based on performance data and market trends.
* Collaborate with team members to drive ad optimization and product matching.
* Manage and optimize email marketing strategies to maximize customer retention and engagement.
* Regularly review and adjust marketing ads to ensure alignment with business goals.
Qualifications:
* Strong understanding of digital marketing and brand building.
* Experience in email marketing and CRM strategies.
* Exceptional analytical skills with the ability to interpret data and drive actionable insights.
* Strong communication skills to motivate and collaborate with diverse teams.
* Familiarity with e-commerce platforms and tools for website optimization and A/B testing.
* Ability to thrive in a fast-paced environment and manage multiple priorities.
Our Culture:
At KOI, you will be part of a creative and energetic team dedicated to making an impact in the footwear industry. We offer a collaborative work environment where your ideas and contributions will be valued.
Seniority Level
Mid-Senior Level
Employment Type
Full-time
Job Function
Marketing and Sales
Industries
Retail
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