Our client is a globally recognised leader in multi-boutique asset management. With a strong focus on ESG and innovative investment strategies, they are at the forefront of the industry. Their commitment to excellence, diversity, and inclusion makes them a sought-after employer for top talent worldwide. They are currently searching for a Head of Content to join their team to take a lead on all things brand and content related
In this role, you will oversee the brand and content initiatives for multiple differentiated global investment boutiques. You’ll be at the helm of a talented international team, driving strategies that align with business objectives and resonate with diverse audiences. This role offers a unique opportunity to collaborate closely with investment management and distribution teams while making a meaningful impact on global brand positioning.
The successful candidate will be involved in:
Content Leadership:
* Design and execute in-depth content marketing strategies that drive engagement and business growth.
* Craft compelling product messaging tailored to diverse audiences and regions.
* Spearhead SEO initiatives and social media strategies to amplify brand presence and digital engagement.
* Collaborate across teams to translate complex investment concepts into clear, impactful content.
* Utilise data analytics to measure and refine content performance.
Creative Content Production:
* Produce and manage a variety of content formats, from whitepapers and videos to podcasts and sales collateral.
* Optimise content for digital channels, including websites, email marketing, and social media.
* Lead PR efforts by crafting byline articles and commentary for regional press.
Brand Strategy:
* Craft and execute innovative brand strategies that enhance awareness and market positioning.
* Ensure consistency across visual identity, messaging, and regulatory compliance for both the parent brand and its boutiques.
* Leverage insights from industry trends to identify differentiation opportunities.
The ideal candidate will have:
* Extensive experience in content and brand strategy within the asset management or financial services sector.
* Deep understanding of global investment markets and ESG/impact investment products.
* Expertise in digital marketing channels, content creation, and performance measurement.
* Exceptional communication and project management skills with the ability to inspire teams and manage multiple priorities.
* A detail-oriented professional with excellent writing, editing, and creative skills.
For more information please apply here or email Chris at Christopher.rolfe@bruinfinancial.com.