Altrincham, England, United Kingdom
Consultant Surgeon and Medical Director at Med Fiore Aesthetic Clinic
We are looking for a dynamic Aesthetic Healthcare Marketing Specialist to:
Create high-quality visual content (photos/videos) to showcase procedures, patient results, and clinic branding.
Manage and grow our social media presence across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
Develop and execute engaging digital campaigns to increase brand awareness and patient inquiries.
Ensure compliance with healthcare advertising and GDPR regulations in all marketing efforts.
Responsibilities
* Capture and edit before-and-after photos, promotional videos, and behind-the-scenes content.
* Film and produce patient testimonials, educational videos, and treatment highlights.
* Maintain a luxury, high-end aesthetic in all visuals and branding.
* Manage and grow our Instagram, Facebook, TikTok, YouTube, and LinkedIn accounts.
* Plan, schedule, and post content that drives engagement and brand awareness.
* Respond to comments/messages and foster community engagement.
* Run and track paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads).
* Optimize posts and videos for SEO and increased online visibility.
* Analyze marketing data and KPIs, adjusting strategies to maximize results.
* Keep our website updated with high-quality images, blog content, and landing pages.
* Utilize Google Analytics and social media insights to refine marketing strategies.
Compliance & Ethical Marketing
* Ensure all content complies with UK healthcare advertising regulations (CAP Code, ASA, GDPR, etc.).
Qualifications
* BS/BA in Marketing or a related field of study
* Excellent writing and communication skills
* 1-3 years experience working in an aesthetic clinic, cosmetic surgery practice, or medical spa.
* Knowledge of GDPR and UK healthcare advertising compliance.
* Experience in luxury branding and high-end client engagement.
Seniority level
Entry level
Employment type
Contract
Job function
Marketing and Sales
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