Director of Marketing & Digital (Job share)
Purposeful vision. Ambitious strategies. Personalised experiences for all.
Salary: £120,000- £140,000 p.a. (pro rata) plus benefits
Reports to: Executive Director of Marketing, Fundraising and Engagement
Directorate: Marketing, Fundraising & Engagement (MFE)
Contract: Permanent
Hours: Job share – 3 days per week
Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Closing date: 19th November 2024 23:55
Recruitment process: Upload CV and respond to screening question. The selection will consist of an initial screening call and a 2 stage interview process. You will also be given the opportunity to meet the Job share partner after the first round.
Interview date: 1st round - 6th December, 2nd round - 18th December
What will I be doing?
1. Drive the digital transformation of MFE marketing and the wider organisation, fostering an audience-led, agile, and innovative culture.
2. Design and manage the delivery system for digital, from advertising to audience action, for all areas of CRUK.
3. Oversee the implementation of new MarTech and content solutions, ensuring seamless integration and adaptation over the transformation journey.
4. Define and manage CRUK’s brand positioning and standards based on a detailed understanding of audience motivations and needs, enhancing brand reputation and building brand equity.
5. Plan and deliver compelling e2e marketing campaigns and journeys for CRUK, that position our brand and propositions to mass audience, inspiring action and support for our mission.
6. Guide the marketing and digital teams through a significant cultural and capability shift towards a genuinely audience-centric approach.
What are you looking for?
1. Skilled in creation of a Performance Marketing culture and system, working across agencies, data, content and performance management.
2. A proven marketing leader with extensive experience in driving audience-centric strategies across all channels, including ATL, direct, digital, performance, and journey marketing.
3. Skilled in translating strategic vision into detailed execution plans, ensuring that all marketing initiatives align with CRUK’s mission and deliver measurable impact.
4. Strong creative judgment with a deep understanding of brand positioning and standards.
5. Proven track record of driving digital innovation, creating personalized supporter experiences, and leveraging digital channels to maximize engagement and brand impact.
6. Significant experience leading large, multi-level teams and managing substantial income and expenditure budgets within high-profile organizations or brands.
As this is a Job Share – if you feel you don’t meet all the criteria, but are a strong leader with specific areas of expertise, we still encourage you to apply.
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools.
How do I apply?
We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview.
For more information on this career opportunity please visit our website or contact us at recruitment@cancer.org.uk.
We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.
Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.
About Us
As the world’s largest independent cancer research charity, we conduct research into the prevention, diagnosis and treatment of the disease. Our aim is to see 3 in 4 people survive cancer by 2034 and our staff are integral to achieving that ambition.
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