Head of Marketing, L.E & SET
Who we are:
We are This is Beyond, a fast-paced, dynamic, and vibrant B2B events company based in London. We have evolved from an ambitious start-up to a global leader in creating both innovative and groundbreaking events. Our work redefines industries, transforming them into inspired communities through imaginative and immersive experiences that go beyond the ordinary.
Today, our portfolio includes revolutionary global travel trade shows and cutting-edge thought-leadership events. We are passionate about curating just the right audience—because there’s no substitute for great chemistry. With a deep commitment to creativity and quality, we deliver experiences that feel anything but routine, while delivering tangible business results.
The role:
The Head of Marketing will lead the development and execution of marketing strategies for two signature events at This is Beyond, L.E Miami & SET, driving brand awareness, lead generation, and event sales. This role requires a creative, strategic, and results-driven leader with strong expertise in luxury travel and entertainment. You will be responsible for delivering annual marketing plans that exceed KPIs, resulting in increased event revenue and brand recognition. Key to success will be maintaining strong brand equity and leading the marketing team to achieve high engagement and retention. Collaboration with sales and travel relations teams will ensure alignment with customer insights and acquisition goals. Additionally, you will identify and implement at least three innovative marketing initiatives annually, ensuring a strong return on investment.
What you will do:
1. Strategic Planning & Execution:
2. Brand Management:
3. Digital Marketing Leadership:
4. Brand Guardianship:
5. Sponsorship Management:
6. Performance Analysis:
7. Team Leadership:
What you will need:
1. Demonstrable experience in a creative strategy background, preferably with creative or advertising agency.
2. Proven leadership experience in a marketing role, ideally within luxury travel or events.
3. Strong strategic planning skills, coupled with an entrepreneurial mindset and creative approach.
4. Demonstrable success in developing and executing integrated marketing campaigns across multiple channels.
5. Hands-on experience with digital marketing tools, analytics platforms, and CRM systems (Salesforce, Pardot, Asana preferred).
6. Comprehensive understanding of website code, graphic design essential.
7. Experience with digital marketing platforms and analytics tools.
8. Excellent communication and organisational skills, with strong attention to detail.
9. Expertise in brand storytelling, content creation, and campaign development.
10. A deep understanding of sponsorship management, including acquisition and activation strategies.
11. Ability to inspire, lead, and develop a marketing team in a fast-paced, dynamic environment.
Benefits:
Position Type:
Diversity & Inclusion:
How to Apply:
Deadline for submission - 13th April 2025
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